This new Parfait Crunch from Activia® combines the goodness of yogurt, fruit and granola. With low-fat yogurt, low-fat crunchy granola and fruit pieces, this snack promises to be a delicious and healthy treat for consumers of all ages. Each serving of Parfait Crunch has 220 calories, with 3 grams of fat for every 6-ounce cup. This new snack product can be added as part of a breakfast meal or can be eaten during snack time.
Activia® Parfait Crunch helps regulate the body’s digestive system naturally. The product contains Bifidus regularis, a probiotic culture that helps in regulating the body’s digestive system. To contribute to a nutritionally balanced diet, it is recommended to consume Activia® Parfait Crunch everyday for at least two weeks. Regular consumption of this product also significantly contributes to a person’s healthy lifestyle.
As a way for the company to promote this new product, creators have come up with “The Activia Promise.” This promise urges consumers to experience first hand, the Activia® Parfait Crunch’s benefits. If consumers however, do not find the product satisfying, both in taste and in health benefit, the parent company, Dannon will refund a maximum of $12.00 to every consumer who has tried the product but found it unsatisfying. Consumers who want to know more about this promise can visit activiapromise.com.
According to Dannon’s Brand Manager Philippe Guerra, Activia® Parfait Crunch offers a blend of refreshing, sweet yogurt and granola that is guaranteed to be low in fat content. Suggested selling price for every 6-ounce cup of Activia® Parfait Crunch is $1.29.