Affiliated Foods Midwest

affiliated-foods-midwest-1-logo-primaryAffiliated Foods Midwest, headquartered in Norfolk, Nebraska, is one of the member-owners of Topco,. The retailer’s cooperative has two other centers in Kenosha, Wisconsin and Elwood, Kansas.

The company serves the states of Michigan, Minnesota, North Dakota, South Dakota, Iowa, Wisconsin, Illinois, Missouri, Nebraska, Wyoming, Colorado, Kansas, and Oklahoma.

Established in 1931 in Plainview, Nebraska, the company was originally called General Wholesale name until 1977 when the name was changed to Affiliated Foods. Affiliated Foods is owned by 850-plus independent grocers spread across 16 states. Affiliated Foods is also a member of the Retailer Owned Food Distributors & Associates.

The company has an affiliation with IGA (Independent Grocers Alliance) supermarkets and distributes the Shurfine brands. The Shurfine range of products includes Shurfine beverages that were introduced in a 2010 program with 28 flavors designed to offer competitive pricing.  Additional products include Shurfine pizza, Shurfresh/Shurfine products, which is the biggest label in the cooperative, and Shurfine Cow Belle Creamery ice cream, with many flavors that the company says is made using America’s highest quality milk and is made to melt away cravings even of the sweetest sweet tooth.

The company, being a member-owner of Topco, distributes other private brands that are designed to facilitate the members’ attempts at differentiation and competing in the marketplace. Some of the private labels include Academix for school and office supplies, Easyclix for photo items, Electrix for electrical products and light bulbs, flashlights and batteries, Domestix for cookware and bake ware. Other brands include Clear Value, Top Care, Full Circle, Wide Awake Coffee, Paws Premium and World Classic Trading Co., with different lines of merchandise.

 

4 Comments

  1. dan October 14, 2016 at 1:52 pm - Reply

    Why are you dropping shurfine products, we are angry about this.

  2. Starla McClain July 6, 2015 at 8:55 pm - Reply

    We need a good grocery store in Greensburg Kansa. We had a tornado destroy our town on 2007. Before the tornado we had a Dillion’s store which served our needs for a small community. After the tornado Dillion’s put in a Kwik shop/ Dillion’s which has become totaly Unacceptable. We were driving through Larkin Kansas and saw your store. Please give it some consideration. Thank you!

  3. Kelly January 2, 2015 at 12:36 pm - Reply

    I would like a list of all the stores you supply in Wisconsin.
    Thank You

  4. Terry DELP September 25, 2013 at 11:09 am - Reply

    I would like to know the name and location of a store in Central Nebraska that stocks Jimmy’s 1000 island dressing.

    Our local Walmart got me hooked on it, but doesn’t stock.

    Thanks for any help you might provide!

    Terry Delp

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