The first Bottom Dollar Food model was opened by Food Lion LLC in High Point, N.C., on Sept. 21, 2005, with the intent of catering to the needs of discount grocery shoppers in North Carolina, Virginia and Maryland exclusively. In 2010, the company planned to open 21 stores in the Philadelphia and Lehigh Valley areas of southern Pennsylvania.
Bottom Dollar Food offers no delicatessen or bakery services. Rather, most of the grocery items are pre-packaged. Displays are rudimentary, often merely slashing shipping cartons or placing full pallets of merchandise in the aisles instead of unpacking and placing on shelves. Along with its own private brands, Bottom Dollar Foods offer brand name products, including meats and fresh produce.
To further savings, shoppers can either bring their own bags or purchase bags from Bottom Dollar Foods. They are also offered reduced prices as a result of the company’s practice of stocking private labels that are shared with other Food Lion LLC subsidiaries reduces. Offering the well-known Hannaford brands for most pre-packaged food items – pasta, cereal, canned goods and more – is coupled with Smart Options brand for staple items. Health and beauty needs are fulfilled with the Healthy Accents line. To round out the parade of private label stock, Home 360 is a line of general merchandise. The store also offers a double-your-money-back guarantee on all private labels.
Making shopping easy for the customer is Bottom Dollar Foods goal. With an array of different color signs to indicate savings level at a glance, the shopper can see the value and availability of any product. From orange to indicate “lowest everyday price” to yellow for “unthinkable price” to purple for “while supplies last,” the shopper can quickly identify which products represent the best deal. To receive information about great deals first, customers can sign up for Bottom Dollar Food’s Money Mail. This service sends emails to alert customers to budget stretching deals. Bottom Dollar Food also provides Budget Meals: by packaging all the necessary ingredients for a meal at a special price, Bottom Dollar makes menu planning a breeze.
Headquarters: Salisbury, North Carolina
Subsidiary of Food Lion LLC, Delhaize America, Delhaize Group
Number of Stores: 49
Annual Revenue: $20 to 50 million
Geography: Maryland, Virginia, Pennsylvania, North Carolina
Demographics: Discount grocery shoppers
Special Services: Money Mail
Food Lion, Hannaford, Home 360, Healthy Accents, Smart Options
Bottom Dollar, Food Lion, Budget Meals