Bottom Dollar Food

Bottom Dollar FoodBottom Dollar Food is a grocery chain owned by Food Lion LLC that sells primarily pre-packaged food items at a discounted price.

History
The first Bottom Dollar Food model was opened by Food Lion LLC in High Point, N.C., on Sept. 21, 2005, with the intent of catering to the needs of discount grocery shoppers in North Carolina, Virginia and Maryland exclusively. In 2010, the company planned to open 21 stores in the Philadelphia and Lehigh Valley areas of southern Pennsylvania.

Bottom Dollar Food offers no delicatessen or bakery services. Rather, most of the grocery items are pre-packaged. Displays are rudimentary, often merely slashing shipping cartons or placing full pallets of merchandise in the aisles instead of unpacking and placing on shelves. Along with its own private brands, Bottom Dollar Foods offer brand name products, including meats and fresh produce.

To further savings, shoppers can either bring their own bags or purchase bags from Bottom Dollar Foods. They are also offered reduced prices as a result of the company’s practice of stocking private labels that are shared with other Food Lion LLC subsidiaries reduces. Offering the well-known Hannaford brands for most pre-packaged food items – pasta, cereal, canned goods and more – is coupled with Smart Options brand for staple items. Health and beauty needs are fulfilled with the Healthy Accents line. To round out the parade of private label stock, Home 360 is a line of general merchandise. The store also offers a double-your-money-back guarantee on all private labels.

Making shopping easy for the customer is Bottom Dollar Foods goal. With an array of different color signs to indicate savings level at a glance, the shopper can see the value and availability of any product. From orange to indicate “lowest everyday price” to yellow for “unthinkable price” to purple for “while supplies last,” the shopper can quickly identify which products represent the best deal. To receive information about great deals first, customers can sign up for Bottom Dollar Food’s Money Mail. This service sends emails to alert customers to budget stretching deals. Bottom Dollar Food also provides Budget Meals: by packaging all the necessary ingredients for a meal at a special price, Bottom Dollar makes menu planning a breeze.

Statistics
Headquarters: Salisbury, North Carolina
Subsidiary of Food Lion LLC, Delhaize America, Delhaize Group
Number of Stores: 49
Annual Revenue: $20 to 50 million
Geography: Maryland, Virginia, Pennsylvania, North Carolina
Demographics: Discount grocery shoppers
Special Services: Money Mail

Brands
Food Lion, Hannaford, Home 360, Healthy Accents, Smart Options

Banners
Bottom Dollar, Food Lion, Budget Meals

Important Links
Corporate Home Page
Circular & Specials
Jobs & Careers
Store Locator

9 Comments

  1. Kim February 15, 2015 at 1:15 pm - Reply

    Brenda…what a great idea you had in 2011 for BD to come to Hamilton and Im sure because of you it did…Now it is gone and how I miss it so much.
    Thank you for your foresite and inspiration…I hope another concept Grocery store like BD comes back. You know why Aldi Bought BD …good move for Aldi to get rid of the competitioh.

    How I miss going to BD on S. Broad

  2. walt November 5, 2014 at 11:35 pm - Reply

    there you go Brenda now none of us are going to have a bottom dollar they are closeing all there stores. I heard it on the 11 o’clock news tonight 11/5/14 that they are selling to Aldo who is there sidekick anyway then there shutting down all bottom dollar stores sad day for all of us ex speacialy the employees

  3. diva October 14, 2014 at 12:37 pm - Reply

    Michelle jones of bottom dollar In Nazareth is rude, a racist, and a very unpleasant person who should not be working in customer realtions. She has no classy and not a person who should working in this field. If she was having a bad day she sure did take it out on her customers and was rude to a former co worker who was only doing his job correctly. Unlike she was. I will be going even further with this matter to Corp about her behavior and that something should be done . Because with that attitude she will not remain for very long.

  4. filly May 29, 2012 at 1:21 pm - Reply

    Your commercials with the flying pig, the most annoying and worst commercial I’ve seen in about 10 years. Use to be a regular shopper, but that pig annoys me so much I can walk into your store.

  5. sdfsd February 24, 2012 at 2:29 pm - Reply

    Way to go Brenda.

  6. Al y. February 3, 2012 at 9:35 am - Reply

    Hello all in Bottom Dollar, we heard so much good things about your grocery, bottom prices and good quality products, it would be great if you could have stores here in our areas of the Western Pennsylvania?, near Pittsburgh, PA ? near the booming town of Robinson twp., or Moon twp. ?
    We needs your quality and lowest prices here now please?

  7. Brenda Stovall June 24, 2011 at 8:48 am - Reply

    I would like to know if possible , would you consider coming to the Hamilton Township area and opening a Bottom Dollar Grocery Store. The store that was there closed its door in April, now I have to go out of the area to go grocery shopping. The vacant building it located in the 2400 block on S. Broad St.,in Hamilton, N.J., Independance Plaza. I have heard so much about Bottom Dollar grocery when I turn my radio and thought to myself this would be a nice place and convenient location to open up another grocery store. I know the neighbors would greatly appreciate it. Please take a moment and come down and survey the area impossible. thank you for reading my comment. Brenda Stovall.

    • Brenda Stovall June 29, 2011 at 9:49 am - Reply

      Yes, this is Brenda Stovall again, I was wondering have you and your staff given any thought to coming to the Hamilton Twp., area. There are several buildings that are empty and I know one of those buildings can accommodate you. They are located in Independence Plaza, the 2400 block on South Broad Street. Everytime I turn my radio or television I see or hear a commercial about Bottom Dollar Foods, and your low prices. I know I wrote to you five days ago, but this project is really on my mind. I would like for you to give it some serious thought and if possible take a trip out to Hamilton and look at the property yourselves, you will not be disappointed.

  8. Sandy February 26, 2011 at 10:31 am - Reply

    Mike Romska is unprofessional and should be fired at the Turnersville store

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