Brookshire Grocery Company

Brookshire GroceryOne of today’s most respected grocery chains, Brookshire’s, operates its stores under the same philosophy as always. That being, to provide the cleanest store in the area and maintaining a reputation as a trendsetter.

History
In 1928, Brookshire Grocery Company opened its 2500 square foot store in Tyler, Texas. Wood T. Brookshire and his five brothers owned several stores in East Texas. The Brookshire Brother’s goal was to provide a chain of local grocery stores at a time when having a chain of stores was a new concept. Competing against huge stores such as A&P and the Kroger Company, the Brookshire Brothers carved out their own niche in the East Texas marketplace.

Incorporating the new concept of a self-service grocer in place of having the customer hand an order to a clerk to fill, Brookshire’s encouraged customers to view all of the products available for sale. This in turn reduced Brookshire’s operating expenses which cut prices and built a strong customer base.

The 1930’s saw a replacement of the small, local grocers by the much larger and more competitive supermarket. Because they were able to deal with larger volumes and wider varieties of groceries, Brookshire was able to offer its goods at very low prices and increase its profits by expanding. In 1939, the brothers dissolved their partnership and Wood T. became the sole proprietor. The three stores at this time became the base of the 100-store company of the 1990’s.

The strategy that enabled Brookshire to enjoy a strong and steady growth over the decades was extremely simple. Brookshire strove to provide a friendly and strong service to their customers. Brookshire’s made certain that not only did their customers get a friendly greeting upon entering but also at checkout. They were also given heartfelt greetings from every employee from the stockers to the service counter employee, as well.

Stats:
Headquarters: Tyler, Texas
Number of Stores: 187
Annual Revenue: $2.27 billion
Number of Employees: 12,000
Geography: Texas and Louisiana
Special Services: Western Union Services, Tickets, Coinstar, Carpet Express Rentals, Louisiana Lottery, General Office Services, Toll Tags, Licenses, Texas Lottery, Gift Cards

Banner:
Brookshire Grocery Co.
Brookshire’s Food and Pharmacy
Brookshire’s Food Stores
Super 1 Foods Stores
Olé Foods
ALPS (Always Low Price Store)

Brands:
Food Club
Brookshire’s Best
World Classics Trading Company
Valu Time
Brookshire’s Brand, Full Circle
Goldenbrook Farms
Paws for Pets
Academix
Domestix
Electrix

Important Links
Corporate Home Page
Online Shopping N/A
Circular and Specials
Jobs and Careers
Store Locations
Contact Information

14 Comments

  1. Paula Rizzo January 9, 2017 at 5:00 pm - Reply

    Just opened a large bag of Brookshire’s brand long grain rice and remembered reading about plastic rice from China, where is Brookshire’s Brand long grain rice from? The bag just said distributed by Brookshire’s. What is the country of origin?

  2. Andrea March 10, 2016 at 2:31 pm - Reply

    Where does your beef come from?

  3. ANTHONY KENNEY July 9, 2015 at 3:13 pm - Reply

    MESSAGE FOR RUFF COOPER FOR NEEDED ATTORNEY INFO NEED FOR BRAD BROOKSHIRES FOOD STORE FOR FOOD BORN CASE FILED IN TULSA OKLAHOMA SUMMONS WEAR FILED TO TYLOR TEXAS ATTORNEYS IN LOUISANIA DISCLAIM REPRESENTATION

  4. kay ward June 22, 2015 at 8:17 pm - Reply

    I lost all respect for our local Brookshires store in Comanche Tx. and don’t plan on buying a bill of groceries there again. A fine young man whom I taught in school had worked his way up to a better store position. a woman came in and threw a huge fit because her coupons could not be honored. The cashier got this young man and he explained the problem to her in which she threw a bigger fit. Her husband called the corporate office and he lost his job after the manager told him he handled the situation correctly. Brookshires took away his livelihood and award the lady for her horrible behavior!! What a fine example for all the younger employees and customers to see. If you throw a big enough fit and act like an idiot you can get your way! Disgusts me!

  5. Augusta Pitts February 8, 2015 at 5:39 pm - Reply

    I went to your store in Troup the people were very rude to me I wrote a check there and they told me to call the number I told them that I didnt write a check there my husband has number of time we clear up the check he wrote to you.The people in that stor was rude to me I will not come in that store again

  6. Rick Cowley January 10, 2015 at 10:39 pm - Reply

    Tonight, 10 Jan 2015 I bought a 24 oz bucket of Brookshire’s brand Boneless Buffalo Wings. Bar code 9282508167. The wings were behind a sign for 5.99. They were 9.99. Seems the 5.99 sign was for a different item. My mistake, I should have been more diligent, so I bought the wings any way. My complaint is the wings are terrible.They are made of formed chicken and are at least 50% dough and some disgusting hot flavor. I tried a few, now I have raging heartburn. I would urge Brookshire’s to discontinue selling this product. I am a Brookshire’s customer of 30 years and I have not always been happy but this is my first time to leave a comment. These wings are that BAD.

  7. Teresa Walker January 3, 2015 at 11:27 am - Reply

    Good morning,

    On 1/2/15 I bought 4 gallons of Brookshire’s Natural Spring Water. I have purchased it before, so I was quite surprise that I have to RETURN ALL OF THEM.

    I CAN TASTE THE “PLASTIC” in the water. It is extremely strong. Which means, that the BPA (Bisphenol A) has seeped into “YOUR” bottled waters and that makes your water poisonous to “us” your customers.

    I’m not sure if the company you use is heat sterilizing the water while the water is in the bottle, or has the bottled watered stored in a heated area or when they are on the truck and the truck is hot. Or maybe they are using RECYCLED BOTTLE THAT ARE STERILIZE WHICH MAKES THEM VUNERALBE TO SEEPING “BPA” but it’s a problem that I hope you deal with very soon.

    I will be returning the bottles of water I purchased and I know I will not have a problem. The Anna Store is a great store and the employees there are very nice.

    Still, this is not acceptable because I know Brookshire has a “Green Initiative” and is concerned with our environment, and I hope that includes your water.

    Please alert the company that you are using TO NOT STORE PLASTIC BOTTLED WATER IN “HEATED AREAS” NOR USE RECYCLED PLASIC BOTTLES FOR STORING WATER AS THEY SEEP “BPA BISPHENOL A” INTO YOUR WATER.

    Sincerely and Thank you,
    Teresa

  8. Laura June 20, 2013 at 4:31 pm - Reply

    How can I find recipes that are in the little magazines in the store?I have lost some recipes and would so like to get them again. I enjoy the magazine very much.

  9. Merlin Long June 17, 2013 at 1:16 pm - Reply

    shopping at your Super 1 store at troup highway in tyler, Texas is very frustrating. This store does not keep its stock up to date. Sometimes items not on the shelves are sitting in the back of the store with no one to put it on the shelves. Your Deli would not open up a fresh loaf of bologna for my wife until they had sold a small end of an old loaf of bologna. This store continues to be a store that makes you buy what they want to sell and NOT what the customer wants. I will continue to go to Wal-Mart to buy what we want. At least they usually have everything in stock and at lower prices. Brealfast cereal is much cheaper at Wal-Mart than Super One.

  10. sherrie thornsberry November 10, 2012 at 3:08 pm - Reply

    Reading these comments make me appreciate my store even more. I have a local Brookshires store and love it. In the past I’ve always been lucky enough to have one where I lived: paris, commerce, sulphur springs, greenville and now emory, all in Texas. Never had any problems. Employees always helpful and courteous. No problems with returns or billing, nothing at all. They even go to the back and retrieve or see if they have something in stock and have run out on the shelf. The have even SPECIAL orders things for me or tried to order for me.

  11. Bob Dehner July 4, 2012 at 9:30 am - Reply

    Shopped at my store in Benton, LA for approximately 7 years with frustrating problems all the time from not stocking products on sale to very rude poor management! I finally decided to save some money and frustration by shopping elsewhere! The store in Benton was maintained very well, but Management is lazy, rude and stands there like a statue even when the store has backed up lines. Go elsewhere, you will be happier and will save a ton of money! Management at this store will even argue with you when you are overcharged for sale items. Unbelievable!

  12. Lynda Veal June 16, 2012 at 7:14 pm - Reply

    I just finished begging Kroger and HEB to put a grocery store in the 77353 zip code area. Latest complaint: There is a lady that works in the deli. She hates me. Why? Once she had a cold and was coughing around all the food. I asked her, “Please don’t cough on my food.” She snapped back that she had not done that. I realize that she felt bad and had to work to keep her job, but since then: she hands a drink cup to me by holding the rim of the cup; she gives me the hardest piece of bread that she can find (think she saves it just for me); when I order a fried chicken dinner, she give me 2 pieces that have the least amount of meat on them of any in the tray. By the way, when ordering white meat chicken for a dinner to go, a breast and a wing is served. The wing has absolutely nothing except bone and crust. Please don’t contact me. Nothing ever changes at your high priced, 3rd rate grocery store. Just venting from frustration.

  13. Ann Barwick January 25, 2012 at 3:12 pm - Reply

    I can't imagine what value this website is when I cannot easily access the information listed, ie, circular and specials.

  14. Christopher Walker November 21, 2011 at 3:21 am - Reply

    Don't forget Arkansas. I usually buy my groceries at one of the Brookshire's stores in Pine Bluff. ^_^

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