Campbell Soup Company was founded in 1860, when Abraham Anderson started a canning business in New Jersey. Joseph Campbell became a partner of the company in 1869, and its name was changed to Anderson and Campbell. They made minced meats, canned vegetables, jellies, soups and condiments. In 1876, Campbell bought Anderson’s share and became the sole owner of the company. He renamed the business Joseph Campbell & Company.
In 1891, the company name was again changed to Joseph Campbell Preserve Company. In 1896, it opened a new manufacturing plant, and more products were added to its product line. In 1897, chemist, Dr. John T. Dorrance came to work for Campbell and after much research, he created a method to create condensed soup in 1899. By the early 1900s, the company was selling 21 different varieties of soup.
In 1905, the name of the company was again changed to Joseph Campbell Company. By 1911, the products of the company reached each and every part of the country. In 1914, Dorrance became president and ultimately bought out the Campbell family.
The company was growing day by day. It also bought Franco, a food processing company in the same year. The company was again renamed as Campbell Soup Company in 1922. The first radio advertisement went on air in 1931. In 1954, Campbell Soup Company went public on the New York Stock Exchange with the ticker symbol, CPB.
It started to manufacture frozen foods after the acquisition of C. A. Swanson & Sons. In 1961, it also bought Pepperidge Farm, Inc. During the 1960s, many other food manufacturers were also acquired. The ‘Chunky’ brand of soups reached supermarket shelves in 1970. Godiva Chocolatier, Inc. was bought in 1974. In 1978, Vlasic Foods, Inc. became a part of the company. The first sauce was made in 1981, and it was named Prego. By 1998, the company also started manufacturing beverages, confectionary, and biscuits. The year 2001 also saw several acquisitions including the soup brands of Unilever.
Company headquarters: One Campbell Place, Camden, NJ, USA
Annual revenue: 10.85 billion
Number of employees: 18,400
Geography: North America, Europe, Asia Pacific, Latin America
Demography: Natural and Organic
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