Deep River Snacks

Deep River Snacks Deep River Snacks is an American company that primarily produces gourmet kettle-cooked potato chips. The company is based in Old Lyme, Connecticut.

History
Deep River Snacks was created in 2001 by James Goldberg, founder and current president of the Old Lyme Gourmet Company. He started the business by producing his flagship product, cheese popcorn, the recipe for which he had spent years testing.

Since its inception, the company has stuck to its system of taste testing in order to create the best tasting gourmet products on the market. Testing participants go through a ‘blind tasting’ of a potential Deep River Snack product against a competitor product. If the company’s product is not chosen as the best, it will have to go through several improvements until it is picked as having the best taste. The recipes for Deep River Snacks products have always been created in-house and the chips are produced at its manufacturing facility at a Midwest location.

In 2006, Deep River Snacks reached gross sales of $1 million, and sales continued to increase. In 2009, the company reached a 72 percent increase in sales compared to the previous year.

Currently, Deep River Snacks has nine varieties of kettle-cooked potato chips, two varieties of baked fries and the original product, cheese popcorn. Chip flavors include original salted, Mesquite BBQ, Salt and Cracked Pepper, Asian Sweet and Spicy, Sharp White Cheddar, Zesty Jalapeno, Salt and Vinegar and Sweet Maui Onion.

As the company considers its customers’ preferences, they make sure that their products are all natural, better tasting and healthier (kosher and gluten-free) than what their competitors offer. To better serve their customers and be more up-to-date with their customers’ preferences, the company has also entered the world of online social networking. Deep River Snacks now has a Facebook page that allows the company to get feedback from its customers about their gourmet chip products.

Although major grocery chains like Wal-Mart have asked to be a retailer of Deep River Snacks, Goldberg believes that their products would be more appropriately displayed and retailed in health food establishments and independent stores. Goldberg has not discounted the idea of distributing in high-end retailers like Roche Brothers (Massachusetts) though.

Stats
Company headquarter address: Old Lyme, Connecticut
Ownership: Private, Family-owned
No. of Employees: Information not available
Geography: USA, Japan
Demography: gourmet shoppers, quality shoppers

Brands
Deep River Snacks Potato Chips, Deep River Snacks Baked Fries, Deep River Snacks Cheese Popcorn

Important links
Corporate Home Page
Products
Online Shopping
Contact Information

9 Comments

  1. Lisa Smith December 30, 2016 at 4:41 pm - Reply

    23518 is my zip, I love the sweet onion chips. Where can I find them?!

  2. Dorothy M Malone November 2, 2015 at 9:36 am - Reply

    I love these sweet maui onion chips and just saw them at sam’s and they were so good until i went back 3 days later and they were discontinued and i bought 4 bags. These chips surpass all chips i have ever tasted and i don’t understand why they are not at sam’s anymore which is close to my home.Please tell me who else carries these chips because i have never seen them in any other store, My zip code is 75038 and am close to 75063 as well.My entire family loves your chips and i am interested in trying other flavors.I can easily promote these..

  3. Gail A Garcia August 31, 2015 at 4:30 pm - Reply

    I greatly enjoyed a bag of Deep River’s Aged Cheddar and Horseradish when
    vacationing along the beautiful California coast in Cambria. I’d love to locate
    them and other flavors, in stores near me, in or around Los Angeles Ca.
    My zip code is 90065.
    Thank you so much for your quality and fun flavored chips!

  4. Diana McNally April 27, 2015 at 8:21 pm - Reply

    I live in Hackettstown New Jersey zip code 07840. Deep River potatoe chips are the best
    I have ever tasted. Please tell me where I can buy them. Grocery stores etc.
    Hope to hear back from you soon.

    Thank you,
    Diana McNally

  5. Wendy Saunders August 21, 2014 at 5:10 pm - Reply

    I bought a bag of your Zesty Jalapeño chips, while on vacation. My husband said that they were the best jalapeño chips he’s ever had. Could you tell me where to buy them locally? My zip code is 02330. Thank you!

  6. Melanie Radowich September 21, 2013 at 1:04 pm - Reply

    My zip code is 60714. Where can I buy your chips. Thanks.

  7. FRANCES HOWELL July 12, 2013 at 3:10 pm - Reply

    JUST FINISHED A BAG OF YOUR ZESTY JALAPENO CHIPS! THE VERY BEST CHIP I HAVE EVER TASTED. I HAD TO GO ON LINE AND READ ABOUT YOUR COMPANY AND ORDER MORE.

  8. Norman Yancey May 30, 2013 at 12:01 pm - Reply

    Where can I get a bag of these chips. It’s hard to find Deep River salt and cracked pepper. My zip code is 44055 here in Lorain Ohio. I thought maybe a grocery store or something like that. Thank You, Mr Norman Yancey

  9. Traci Luciano March 2, 2013 at 4:26 pm - Reply

    I just wanted to tell you that your product of chips is excellent. If not the very best on the market. I was even compelled to look up the company and find out all this imformation, like i didn’t know you made popcorn. Anyway, just a note to tell you that you have an excellent product and I will forever give out your product at my house!

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