Farm Fresh

Farm Fresh FoodsFF Acquisitions LLC, trading as Farm Fresh Food and Pharmacy, is a grocery store chain with forty five stores, primarily in Virginia. Its headquarters is located in Virginia Beach, Virginia with its largest market in the surrounding Hampton Roads metropolitan area. Other markets also include Wilson and Elizabeth City, VA and parts of North Carolina. The company is a wholly owned subsidiary of Minnesota-based SUPERVALU.

There is not much to say about Farm Fresh other than they are a small company that started in 1957, from a band of local farmers who sought to create a local farmers market/ neighborhood grocery store. Since then they have continued to be very community oriented, and have remained successful throughout their growth process.

Farm Fresh Merged with Giant Open Air Markets in 1986, and was soon purchased by Richfood Holdings Inc. after that; that was subsequently purchased by SUPERVALU in August 1999.

On November 4th, 2009, longtime Farm Fresh executive Gene Walters died at the age of 86, to be followed by the retirement of then Farm Fresh president Ron Dennis.  He was replaced as of March 10, 2010 by Gaelo de la Fuente, vice president of retail operations support for Supervalu, Inc.

Farm Fresh continues to operate today in their local markets, alongside SUPERVALU thriving as they have been for the past 44 years.

Headquarters: Virginia Beach, VA
No. of Stores: Farm Fresh currently operates 45 stores in Hampton Roads, Franklin and Richmond, Virginia, and Elizabeth City, North Carolina. Farm Fresh also operates a free-standing pharmacy located inside Children’s Hospital of The King’s Daughters. (2010)
No. of Employees: unknown
Revenue: $x unknown
Geography: 45 stores in predominantly VA, and a few in NC
Special Services: Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, wine, beer, Chartway Federal Credit Union

Acme, Albertsons, Cub Foods, Farm Fresh Food & Pharmacy, The Market, Hornbacher’s, Jewel, Lucky, Osco & Sav-on Pharmacy, Save-A-Lot, Shaw’s, Shop ‘n Save, Shoppers Food & Pharmacy, Star Market, Supervalu Pharmacies

Most national and regional brands, including Trellis and Bloom Floral department, Boar’s Head meats, Fresh Cut Meats, Starbucks coffee, and of course their own name brand.

Important links
Corporate Homepage
Online shopping
Circular and specials
Store Locations
Contact information


  1. Elaine Sottile May 7, 2015 at 3:07 pm - Reply

    Re: Chimney Hill Shopping Ctr Store
    I was in the store May 6 @5:30PM to buy cooked chicken in the deli. The tall older black lady who waited on me took forever to even get a bag & get the chicken. On her way over to the fryer, she picked a bag up off of the floor and put it on the counter for use.
    She DID NOT CHANGE her glove. She preceded over to the chicken and while picking out the pcs, she picked out a nice size & plumb chicken breast and put it back and gave me a scrawny pc instead. I reported the experience to Tim, the store mgr. He listened and said that it would be good information for a training opportunity. He offered me free sides for my dissatisfaction. I was so overwhelmed with total disgust, I just paid for the chicken & took my 1 free side and left. On my way out to the car, I threw it in the trash! He missed the entire point. He should have taken the chicken and thrown it away and gotten me fresh chicken. His method of handling the situation displays a need for more management training Would you eat the chicken after an employee picked something up off the floor and didn’t change her glove before dishing out your food???? The deli service provided is really poor there anyway and then given a chance for food poisoning was totally putrid.

  2. mike ravan September 13, 2014 at 4:45 pm - Reply

    Are Farm Fresh Food stores available for franchise
    in south carolina?

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