Food 4 Less is a discount grocery chain owned by The Kroger Co. This grocery chain aims at providing customers with the freshest quality of food at the lowest prices. In some locations, Food 4 Less operates under the name Paq Inc.
Food 4 Less was founded in 1977. Since then, it has served the people in and around Southern California. In 1994, Ralph stores merged with Food 4 Less. This was the biggest merge in California’s history. In 1995, two stores were opened in Stockton and California. A third store was opened in Weston ranch in 1998. Two more stores were opened in Stockton in 1999. By 2004, the company acquired three more stores in Manteca, Los Banos and Salinas. Now, Food 4 Less has 145 stores in total including eight stores in Illinois, 116 stores in Indiana, three stores in Nevada and 137 stores in Southern California.
Company Headquarters: Los Angeles, CA, United States
Ownership: Owned by The Kroger Co.
Number of stores: 145
Annual revenue: $5,500,000,000
Number of employees: 249
Geography: Southern California, Illinois, Indiana, Nebraska and Nevada.
Demography: Value shoppers.
Special Services: Pharmacy, specialty grocery, i-Wireless services, personal finance.
Foods Co., Ralph Grocery Stores
Private Selection: Different varieties of freshly baked bread are available under this brand. It also provides quality steaks and cookies at the lowest price.
Private Selection Organics: This brand has a huge selection of organic produce at reasonable prices.
Naturally Preferred: The Naturally Preferred brand of products offers natural healthy products such as men’s and women’s multivitamins, multigrain cereals, nutritious snacks like peeled mini carrots and frozen fresh fruits like blueberries, raspberries and strawberries.
Kroger Brands: This brand has products like home brand ice creams, cheeses and convenient Asian meals like Pad Thai, Szechuan garlic, Sweet and Sour, Sesame Teriyaki and Spicy Kung Pao.
Active Lifestyle: This brand provides customers with healthy, nutritious food products such as smoothies, yogurt, fat-free milk and multigrain breads.
Value Brand: This brand has products such as coffee and dishwashing liquids at a reasonable price.
Comforts: The Comforts brand has exclusive products for newborns, infants and toddlers such as nappies, baby wipes and lotions.
Mirra: Mirra is Kroger’s cosmetic brand ranging from daily shampoos and conditioners to body lotions and body mists.
Fresh Selections: This is Kroger’s exclusive salad range including fresh salad kits, baby salad blends and salad blends. The salad blends are available in single serve and multi-serve packs.