PepsiCo has recently announced the launch of its new hot sauce-inspired flavors and varieties for its Frito-Lay brand. The Tapatio-inspired flavors will be incorporated in Frito-Lay’s Doritos Tortilla, Ruffles potato chips and Fritos corn chips.
These new products were developed with the partnership of PepsiCo and Tapatio, a company which has been renowned and patronized for its hot sauces. The new flavors will have a combined taste of garlic, spices and red chili peppers. These are also the main ingredients to the original Tapatio hot sauces that have become a best selling product in the supermarket. Doritos nacho will have the signature taste of Tapatio’s hot sauce, a hint of citrus juice (lime) will be incorporated in the Ruffles Tapatio chip and an abundance of cheese will be added to Doritos Tapatio chip.
PepsiCo has developed these new flavors in order to provide its customers with snack foods that have that a zesty kick that spicy hot sauces bring. With the popularity of hot sauces, PepsiCo is confident the new flavors will also be a hit in the market.
The Tapatio-inspired chips will be released very soon in April, in grocery stores in the central and western part of the United States.
The new Tapatio-flavored chips will be sold in retail stores for $0.99 (for small bags) and $2.99 (for large bags). For starters, the chips will only be retailed at a few stores but eventually, this product will reach different supermarkets all around the country. For more information about this new product launch, PepsiCo has also put the announcement on its website www.pepsico.com .