Green Giant

Green Giant® is a popular brand of canned and frozen vegetables  produced and owned by General Mills. The brand originated in the USA but has since reached other countries including the UK.

History

Green Giant® was founded in the state of Minnesota, USA in 1903 by a company named The Minnesota Valley Canning Company. In 1907, the company introduced a new product to the US market, the “Early June Peas.”

In 1924, the company introduced another product to the market, “Golden Cream-Style Corn.” One year later, a new product was again introduced- peas that were unusually large. This new product was sold to the market as “Great Big Tender Peas.”

In 1928, the Green Giant icon was first used in advertising the company’s products. A year after, Green Giant Niblets® was introduced to the US market. This product was the first of the company’s products to be vacuum-packed. In 1937, the company came up with the slogan “Picked at the Fleeting Moment of Perfect Flavor.” The slogan was used in the advertising of the company and its products.

In 1950, the company’s name was changed to the Green Giant Company.  The label reached the UK market ten years later.  In 1961, the company introduced its frozen vegetables line, followed by vegetables that were stored in glass jars in 1963.  In 1969, the company was the first to launch frozen corn-on-the-cob to the market.

In 1979, the Green Giant Company merged The Pillsbury Company. In 2001, General Mills acquired both Pillsbury and Green Giant. Despite having been acquired by a new owner, the Green Giant® brand remains, as well as its mascot, the “Jolly Green Giant.” In fact, the mascot was even included in a MasterCard commercial in 2005, along with other company mascots.

Today, the Green Giant® brand continues to be a popular brand of frozen vegetables, not only in the United States, but also in the UK. The brand is particularly known for its 5-a-day tips, which are tips about how to consume five portions of fruit or vegetable everyday.

Headquarters: Uxbridge, UK
Ownership Type: a subsidiary of General Mills
Employees: information not available
Geography: USA and UK
Demography: retail food product consumers

Brands

Green Giant®

Important links

Green Giant Corporate Home Page
Products
Green Giant Contact Information

5 Comments

  1. karen maynard January 12, 2015 at 1:59 am - Reply

    please send me as many coupons that you can from all of your products because the stores ere will not take printed coupons of off the computer so please send me as many as you can every month thank you Karen Maynard my address is 605 west Andrus Drive Crowley Louisiana 70526

  2. Bill Hoff June 19, 2013 at 7:48 am - Reply

    Blueberries distributed by Gourmet Trading, Los Angles in 6 oz package are awful. Dried up, mold and stems left on berries. No more of these for me.

  3. Sharon Stubelt May 2, 2013 at 5:08 pm - Reply

    We love your LE SUEUR canned sweet peas, but can you not also can some with sliced carrots in them? Thanks. Sharon

  4. Bonnie Culley February 18, 2013 at 8:51 pm - Reply

    I need to tell you that we have been buying Green Giant brand Asparagus for some time now, even if it does cost more. Becouse it was always better than the other brands.
    But now in the last few months, we are getting alot of hard asparagus in every can, like the cheaper brands. Whats going on? If this keeps up we will go back to the cheaper brands, less money and same quality. Or we will try canning our own.
    Thank you for your time
    Bonnie Culley

    • gloria dowd February 21, 2014 at 5:04 am - Reply

      what about your plants and products coming of china the nasty unfit food country

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