John Harvey created J.H. Harvey Co. LLC in 1950 in Nashville, Ga. and rapidly expanded the company into a chain of grocery stores, growing from 22 stores in 1981 to 70 supermarkets by the time it was purchased by Delhaize America, a division of food retailer Delhaize Group.
Dedicated to promoting local farmers, the Georgia-based retailer sells all its produce from Georgia farms. By selling local goods, the company believes, its store shelves will be stocked with fresher products and it will help sustain the local economy. Selling locally grown products also reduces shipping costs, which reflects on the products’ end price and helps the company reduce its carbon footprint.
As a sister store to Harveys, Food Lion LLC performs many of the day-to-day functions for the smaller chain. Food Lion handles procurement, distribution and back-office work. As a result, Harveys closed its warehouse in Nashville, Ga., in an effort to become a more efficient subsidiary of Delhaize America.
Harveys sells Sunset Farms meats, cut fresh every day by in-house butchers. Running weekly specials like “Cheap Chicken Monday” and “Pig Pickin’ Thursday,” the company offers customers the option to plan pre-cooked meals through the week at an affordable price. Harveys provides seafood from BSF and Sea Best Food, and sells First Fruit apples from Washington State – although not local, Harveys supports First Fruits because it donates apples to local food banks to help fight hunger in America.
The company also works with the Collect and Recycle Electronics program to further its commitment to protecting the environment. It allows its customers to create shopping lists online and sends out weekly email specials to reduce mailers. As with most grocery chains, Harveys does have its own discount program for loyal customers called Rewards Key.
Headquarters: Nashville, Georgia
Subsidiary: Food Lion LLC, Delhaize America, Delhaize Group
Number of Stores: 70
Geography: Florida, Georgia, South Carolina
Demography: Local, environmentally friendly shoppers
Special Services: Collect and Recycle Electronics program, First Fruits, Wednesday Super Saver, Ogres & Onions, Pig Pickin’ Thursday, Cheap Chicken Monday, Rewards Key
Food Lion, Harvey’s, Home 360, Healthy Accents