Hilander is a division of the Kroger Company. The company is based in Illinois, which is the only place in the United States served by this company. Out of the total 7 stores of Hilander, 5 stores are in Rockford. The rest of the stores are in the neighboring suburbs of Cherry Valley and Roscoe.
The only known fact about Hilander is that it was acquired by The Kroger Co. on Sept 28, 1998. After the acquisition, it operated as a division of The Kroger Co. The company still maintains its stores under the old brand name. The Kroger Co. expanded all its divisions except Hilander.
Company headquarters: Rockford, Illinois, United States
Ownership: Division of The Kroger Co.
Number of stores: 7
Geography: Rockford, Cherry Valley, Roscoe in Illinois.
Demography: Value shoppers
Special Services: Specialty grocery, pharmacy, floral department, personal finance, phone services.
Private Selection: Different varieties of freshly baked bread are available under this brand. It also provides quality steaks and cookies at a reasonable price.
Private Selection Organics: This brand has a huge selection of organic produce at reasonable prices.
Naturally Preferred: The Naturally Preferred brand offers products that are natural healthy such as men’s and women’s multivitamins, multigrain cereals, nutritious snacks like peeled mini carrots and frozen fresh fruits like blueberries, raspberries and strawberries.
Kroger Brands: This brand has products like cheeses, home brand ice creams, and convenient Asian meals like Szechuan garlic, Pad Thai, Sesame Teriyaki, Sweet and Sour, and Spicy Kung Pao.
Active Lifestyle: This brand provides customers with healthy, nutritious food products such as yogurt, fat-free milk and multigrain breads.
Value Brand: This brand has products such as coffee and dishwashing liquids at a reasonable price.
Comforts: The Comforts brand has exclusive products for newborns, infants and toddlers such as, baby wipes, diapers and lotions.
Mirra: Mirra is Kroger’s cosmetic brand ranging from daily shampoos and conditioners to body lotions and body mists. These products contain natural ingredients like sunflower extract, soy protein, amino acids and chicory root. This brand also have daily make up brushes. The skin care products contain natural ingredients like aloe, green tea, apricot seeds and pro-vitamin A.
Fresh Selections: This is Kroger’s exclusive salad range including fresh salad kits, baby salad blends and salad blends. The salad blends are available in single serve and multi serve packs.