Lucky Stores

Lucky SupermarketsLucky Stores, frequently referred to as just “Lucky’s” is an American grocery chain founded in Alameda County, California in 1935. Lucky is currently operated by Supervalu in Southern California and Nevada and by Save Mart in Northern California and Nevada.

Lucky Stores was founded by Charles Crouch as Peninsula Stores Limited in 1931 with the acquisition of Piggly Wiggly stores in Burlingame, San Mateo, Redwood City, Palo Alto and San Jose. By 1935, seven more stores had been added, including the company’s first stores in Berkeley and Oakland.

Its first flagship store opened in 1947 in San Leandro, California. It featured a coffee shop and other conveniences. Also known as “Lucky #50”, this store was managed for years by San Leandro native Anthony (Tony) Minniti. Mr. Minniti was known for his old-fashioned approach that emphasized customer service. Tony enjoyed having a personal rapport with many customers over the years, and maintained a highly profitable store during his tenure. After his retirement, the store’s customer base (and profitability) declined over time. It was the last Lucky Store to be re-branded after the takeover by Albertsons. Due to dwindling profits, it later closed in 2005.

Throughout the 1960s and 1970s, Lucky Stores operated the Gemco department stores in California, Nevada, Phoenix, Tucson, and Houston and Memco in the Chicago and Washington, D.C. areas. In 1983 Lucky closed five Houston-area Gemco discount stores. The Memco stores in the Chicago metropolitan area were converted to Eagle Food Centers but subsequently closed. In 1972, Lucky stores has decided to branch out and acquired Hancock Fabrics.

In 1986, due to a hostile takeover bid by Asher Edelman, many Gemco stores were either sold to Dayton Hudson (now Target Corporation) or closed, while Hancock Fabrics was sold as a public company. Lucky also owned 22 May Drug stores (May Drugs) in IL, IA, & WI. A lot of them were next to Eagle food stores. They were also closed in the late 70’s. Lucky Stores operated 22 Houston-area Eagle Supermarkets until March 1985, when it was decided to exit the market altogether.

Twenty stores were sold to competitors and two were closed. Eagle Supermarkets had a 6 percent share of supermarket sales at that time in Houston one year earlier. That put it behind Kroger, Safeway, Randall’s Food Markets and Fiesta Mart, but ahead of Rice Food Markets and Gerland’s Food Fair.

By 1988, Lucky became a part of American Stores Company, along with Jewel, Jewel-Osco, Acme Markets, Alpha Beta, Food Basket, and Sav-On Drugs. The Alpha Beta stores in Northern California also became Lucky Stores. A number of Southern California branches were either sold or merged with Ralphs. Some Lucky Stores with combined food and drug changed their name to Lucky-Sav-On as part of the merger.

In 1998, Lucky’s parent company, American Stores, was taken over by Albertsons, and by 1999 the Lucky brand had disappeared completely. On January 23, 2006, Supervalu, CVS/pharmacy, and an investment group led by Cerberus Capital Management announced they had agreed to acquire Albertsons for $17.4 billion. Existing Albertsons stores were divided between Supervalu and the Cerberus-led group; the Cerberus-acquired stores became Albertsons LLC, which then sold its northern California and northern Nevada stores to Save Mart.

In 2006, both Supervalu and Save Mart began re-branding some Albertsons locations as Lucky stores again, using the old logo. However, the same year, Grocery Outlet, an unrelated Northern California retailer, also began branding some of its stores as Lucky, claiming that Albertsons had given up rights to the Lucky trademark when it had retired the brand back in 1999. By January 2009 a federal judge ruled against Grocery Outlet, finding that Albertsons had continued to use the name Lucky even after the re-branding of its stores.

Supervalu successfully positioned Lucky as “‘true neighborhood stores,’ meaning they meet the unique needs of communities by providing the right products and assortment at the right price.”

In February 2009, Supervalu announced the closing 9 of its Albertsons’ Southern California locations. The Albertsons in South Gate will be converted into the Lucky Brand. An Albertsons in Van Nuys and Oxnard are also set to become Lucky stores. A New Lucky Store did open under the banner of SUPERVALU in Alhambra, CA, but was quickly closed as of February 2010.

Just as the name implies, Lucky brand grocery stores have been just that- from 1931 to 2011, they have taken lots of hits, but keep getting back up for more.

Headquarters: Modesto, CA
No. of Stores: 70 (2010)
No. of Employees: 5,000 + (2010)
Revenue: $5+ billion (2010)
Geography: There are 70 California stores under the Lucky banner; they are located throughout the Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties.
Special Services: Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor


Sunny Select, Sunnyside Farms, World Classics international foods, Paws pet care, Top Care health and beauty products, Full Circle Organics, Pacific Coast Café, Valu Time, Master Cut meats, Master Catch seafood, and Foxbrook and Piccinini Wines.

Important links
Corporate Homepage
Online shopping- Not Available
Circular and specials & coupons
Store Locations
Contact information


  1. herman September 23, 2015 at 11:52 am - Reply

    hi, can anyone get the weekly ad special prices at LUCKY markets

  2. Rory Rudy May 27, 2015 at 4:57 pm - Reply

    Extremely disappointed no longer offering a wide selection of cold cuts and cheeses at the deli counter. Whole counter was stocked with a “Charter” brand on my last visit. Am I to expect this will be the only selection available?

  3. Dena Smith April 30, 2015 at 11:11 am - Reply

    Um… Is anyone reviewing these? You might want to take down that last one. Just saying.

  4. Anita Cox February 27, 2015 at 6:24 pm - Reply

    I have just moved to the Sunnyvale area and Lucky’s is near my home. TWO times I have gone there and been shocked to the treatment I received! The first time a worker was talking bad about women using words that are used for girl dogs and sex acts. That was the worst! Today a girl at the same store gave me hassles about my service dog, the dog wears a tag and her card was hooked in view of anyone who looked. Two times she came at me very rudely, so I told her to put the food I was buying away and spoke to the manger who made a statement that he seen the card when he looked at me and I was fine. BUT I FEEL LIKE SHOPPING at WALMART who takes ALL ADS and not have to get get verbally abused.

  5. Sara Noack January 19, 2015 at 1:34 pm - Reply

    Hi I would like to know who to contact so I can receive the ads in the mail in Houston,Texas. Thank you,

  6. Fredrick R Ford October 17, 2014 at 10:12 pm - Reply

    I have been shopping at your Pleasant Hill store for several years with the great majority of my groceries being purchased at this very fine store. I recently completed a Lucky store survey and gave the Pleasant Hill store vey high marks. You can imagine my surprise when I read in my local newspaper about your impending closure of the Pleasant Hill store along with another store in Mountain View. Certailnly I was disappointed with the announcement, but beyond that I felt somewhat duped my your closure announcement justs a few weeks after announcing and starting your promotional featuring cookware from “Lucky” stamps. This program should not have been started since you must have known before that you were closing the store. I had planned to completely fill my stamp booklet with stamps and redeem them for your cookware. I now have over seventy stamps and will accumulate no more. I shopped at the Pleasant Hill store on Thursday and noted you have already started depleted your stock to a level that makes it impractical to continue shopping at Luckys. Please know that you have done your Pleasant Hill customers wrong. I don’t expect you have contemplated any remedy for what you’ve done to your Pleasant Hill customers. I leave Luckys very disappointed

  7. linda Menter June 7, 2014 at 4:03 pm - Reply

    Awsom store, the minute I walked in I felt a great positive vibe, great prices too! The lobster tails my family enjoyed last night really puts true meaning in the term (ROCK LOBSTER)!!!

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