No Frills

No Frills, styled as  “nofrills”  is a chain of what is referred to as deep discount supermarkets. Named nofrills, this supermarket chain is a subsidiary of the Loblaw Companies Ltd., and is headquartered in Ontario, Canada.

The first Nofrills opened in 1978 in the area of East York. This prototype store that they operated proved to be a success as a significant number of people came when the store first opened.

As the store’s name suggests, nofrills is a store that has no frills. The store offered no store displays, no advertising of its products, no counters for meat and no store clerk to bag customers’ grocery purchases. The store even had a policy that any customer who does not bring their own grocery bags must pay 3 cents for bags. When customers were asked if the store’s system was a bit rough for them, customers would often say it does not bother them. What they take into account is the fact that nofrills allows them to save quite a lot of money.

The first nofrills store featured only about 500 items, unlike most stores that offered many more. A majority of the products sold in the store are private label goods under the no name® brand. Products sold under this label are also considered as “no frills,” as the products are all generic and sold at low prices. The brand, which was introduced by Loblaws months before the first Nofrills store opened, were easily recognized primarily because of its distinct yellow packaging. Many customers who have tried the brand say that the products are very good quality, and there are even some that are better quality as compared to popular national brands.

Because of the success of the first nofrills store, its parent company Loblaws quickly decided to convert about 2 dozen stores into nofrills stores. In the 1980s, the competition in the retail industry continually increased, but Nofrills was able to survive and even managed to grow. In 1987, Loblaws decided to open Nofrills to enterprising people who wanted to own a franchise of the store. Now, some Nofrills stores even have the name of its franchise owner, like Ron’s Nofrills®, Roger’s Nofrills® and Brian and Alison’s Nofrills®.

Headquarters: Brampton, Ontario
Ownership Type:  A subsidiary of Loblaw Companies, Limited
Employees: Information not available
Geography: Canada
Demography: Retail products consumers

nofrills®, no name®

Important links
Nofrills Corporate Home Page
Promotions and Coupons
Jobs and Careers
Nofrills Contact Information


  1. Martin February 26, 2018 at 8:39 pm - Reply

    I would like info on how to become a franchise owner.

  2. penny stein October 20, 2017 at 8:03 pm - Reply

    I have a friend who has worked at No Frills the last 10 yrs .The contract for the present owner is up in a few yrs. I suggested she buy it …she was very interested. How much of her own money will she need to buy a franchise ? How much will you finance? How long is she allowed to own it? What criteria does she need to buy it. Do you offer some type of owner training. Thanks

    Penny stein

  3. Fawad khurshid September 5, 2017 at 9:09 pm - Reply

    I would like to know how to contact someone in your office to get information regarding your No Frills franchise. Can you please reply back. Thanks

  4. Blair Johnston August 28, 2016 at 11:56 am - Reply

    Would like info on how to become a franchise owner

    • Martin February 26, 2018 at 8:37 pm - Reply

      I would like info on how to become a franchise owner. Thanx.

  5. lise boisvert November 10, 2014 at 1:44 pm - Reply

    I’m writing to you about the No Frills in Arnprior. I find that the management of this store is non-existent, no one seems to care about the cleaning in that store or the shopping cart that re taking half the driveway most of the time.

    They should maybe hire more responsible staff that care about hygiene (and I’m not saying anything about the washroom, disgusting). Please have someone do some inspection in that store it so not clean.

    The No Frills in Renfre is so much better and I don’t mind the extra time to get there.

  6. mangelsen August 6, 2014 at 12:23 pm - Reply

    I have waited almost 2 months for a resolution from you, well I guest this tells me what kind of company you have, you must buy your meat from China, as you do not care that a person on a limited income with a small child to support, I guess I will take all my business to Wal-Mart, and Value mart in town,

    I am very disappointed perhaps you would like to see this up on face book, I am sure all the social media networks would love it.

    It is apparent that you do not care if you have satisfied customers or not, further more I am also spreading the word to my family.

    Buying 2 boxes of your meat was a big deal to me, however I see you don’t care.

    I hope you are satisfied with your lack of customer care, way to go, not only do you sell no name products, but your customer skills are also the same, no frills not care, no name.

    To have a satisfied customer I would have expected at least a formal apology and a gift card to allow me to replace the items.

    Show me customers do matter.

    Randy Mangelsen
    Apt 17
    230 south west
    N5H 3G2

  7. Waterloo333 May 1, 2012 at 11:31 pm - Reply

    I am from Chatham Ont and I would contact the appropriate stores if I knew their email address. Perhaps someone could pass on the info to the appropriate stores.
    I live in the apt buildings on Park Ave East in Chatham consisting of 130, 140 and 150 buildings. What I am concerned about is that people are stealing shopping carts from the local No Frills markets and storing them in the buildings and running them up and down the tiled hallways all hours of the day and night. Just last week I seen 6 units in the parking lot which were being used by people to move various items. Apparently the owners and managers of the property do not care but I feel it needs to be brought to someones attention.

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