The e-coupon program is currently only available to a few of its stores. Tt is expected to extend this program to all of its 1,068 locations by mid-March.
Consumers wanting to enroll can do so through the Publix website. On signing up, the customer’s phone number will be used to link the customer with their account as the retailer does not have loyalty cards. For customers who want to redeem coupons, they will be required to enter their telephone numbers at the checkout PIN pad and the coupons they had selected matching items bought will be automatically applied.
Kimberly Reynolds, Media and Community Relations Manager at the chain’s Miami division, said that this would eliminate the need for customers to clip physical coupons or keep track of them. The PIN pad would prompt the customer to key in their phone number at checkout.
Reynolds also said that the manufacturers could add coupons to the store’s website and that the guidelines for issues such as expiration dates, selection limits will all be set by the manufacturer. As a result, the customers would be advised to check on the website often.
Reynolds called the digital coupon program a convenient means of saving more at the retailer and observed that the e-coupons were instant savings only a click away, eliminating the need for one to keep physical track of clipped coupons. She said that the Lakeland, Florida based supermarket chain always strives to enhance the consumers’ shopping experience through new technology.
Earlier this February, Winn-Dixie based in Jacksonville, Florida also launched an e-coupon program that is tied to the chains’ Reward Card.