Rebranding of Grocery Store Coupon by Food Banks B.C. as Donations Decrease by Fifty Percent

food bankSo many British Columbians, most of whom are children, depend of food banks to fend off hunger. This is according to a report presented by B.C.’s Food Banks. This non-profit organization further added that there has been an increase in the number of food bank recipients by 23% over five years. However, the donations number from the local grocery stores’ coupon program has decreased by fifty percent. This has posed a challenge to some community food banks with respect to the provision of fresh food. Approximately 100,000 residents of British Colombia visit food banks on a monthly basis. This is according to the latest data available. The data in question also indicated that 30% of those residents visiting the food bank are children. Approximately 8,000 are seniors, while people with disabilities are about 25,000.

The 2012 Canadian Food Bank’s Hunger Report provided the data mentioned above. The report’s release was considered as part of the campaign by the organization to rebrand the sharing of coupons by B.C. Over the past decades, donations from the $2 coupons that shoppers can purchase at grocery stores to help the 92 food banks found in the province have significantly dropped. The coupons brought in two million dollars annually in the years following the launch of the program in 1997. According to the Executive Director of Food Banks, Laura Lansink, the amount is currently fifty percent of that annually. Lansink added that majority of organizations that compete for charitable dollars were potentially accountable for the great drop. It is hoped that those donation could increase by refreshing the look to alert people to the number of those in need of help. The coupons rebranded were launched at majority of stores on 19th August this year.

 

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