Rich Products Corporation is an American company and a leader in the production of soya bean and frozen food products in the country. While the company has worldwide operations, its headquarters is located in Buffalo, New York, USA.
Robert E. Rich founded Rich’s in 1945 with the intention of marketing a soya bean cream that served as an alternative for whipped cream. Rich called his flagship product the ‘Miracle Cream.’ His introduction of the miracle cream opened up a new area in the industry of frozen foods, the area of frozen, non-dairy products. Rich’s first product was labeled Rich’s® Whip Topping®.
With the success of the company’s miracle cream, the management started to focus on developing new products to expand its product line. In 1954, Rich’s introduced its line of frozen crème puffs and éclairs. After a few months, the company again launched a new product, Coffee Rich®. The product became the country’s first non-dairy creamer and helped propel the company to becoming a name in every household.
In the 1960s, Rich’s started major expansion plans by constructing a manufacturing facility in Ontario, Canada. The facility was completed in 1962 and is currently known as Rich Products of Canada, Ltd. In 1969, the company added more frozen baked items to its product line when it bought Elm Tree Baking Co. of Appleton, Wisconsin.
By the 1970s, Rich’s was still continuing with its expansion by acquiring several businesses and production facilities. The company was able to buy facilities in California, Ohio, New Jersey and Pennsylvania. Then it constructed a new manufacturing plant in Tennessee. In 1976, Rich’s bought Georgia’s SeaPak, a company engaged in the production of seafood specialties.
In 1980, Rich’s launched Freeze Flo®, a process of allowing foods to stay soft despite being frozen. Six years later, Top® Non-Dairy Topping was introduced to the market. It was also in the 1980s that Rich’s continued to expand its operation by buying facilities in California, New Jersey, Pennsylvania, Michigan and Tennessee. The company also bought Casa Di Bertacchi, an Italian frozen meat and pasta producer.
In the 1990s, Rich’s continued to grow both in the United States and also in several countries such as Asia, Europe and Latin America. In 2005, the company celebrated 60 years of novel breakthroughs and worldwide growth.
Headquarters: Buffalo, New York
Ownership Type: Private
No. of Employees: ,500 (2009)
Geography: United States, Africa, Asia, Australia, Canada, Europe, India, Mexico, Middle East, South America
Demography: non-dairy product consumers
Rich’s®, Allen®, WorldCatch®, Carvel, SeaPak, FarmRich, Casa