PriceRite, a fully owned subsidiary of Wakefern Food Corps., is set to open a second store in Maryland, to be located in District Heights. The opening ceremony scheduled for Wednesday,November 28 will involve ribbon cutting and all the frills that accompany such an event. The value grocery chain offers a warehouse club-style shopping style that is without bulk-buying requirements or membership fees. Officials have said that their customers need not sacrifice quality in order to save on price.
The retailer’s first Maryland store was opened last year on Security Boulevard in Baltimore. The PriceRite located in District Heights is bigger than other store locations owned by the grocer. The average store it owns is 30,000-40,000 square feet employing 50-150 staff, while the new store is 47,000 square feet and will employ 130, both full time employees and part time associates, to the new store location.
The grocery chain does not publish weekly circulars or advertise in an effort to reduce costs. In addition, customers buy bags as they need them, which can be purchased for 10 cents, or alternatively use their own bags, which help keep costs low. The store will have green technologies such as energy-efficient refrigeration and lighting, and glass doors on dairy cases. The chain uses a self-service format featuring baked goods, dairy and frozen food products, national grocery brands and private label products, packaged meats and daily delivered fresh produce.
PriceRite is owned by Keasbey, of New Jersey-based Wakefern, which is a retail cooperative operating Northeast ShopRite stores. Other locations include stores in Massachusetts, Rhode Island, Pennsylvania, New York and Connecticut.