Super Fresh is a chain of major supermarkets that operates within the Delaware, Maryland, New Jersey, Pennsylvania areas of America. They sell a variety of grocery products including snacks, baked goods and frozen foods.
The first Super Fresh store was established in 1982, when The Great Atlantic and Pacific Tea Company changed their stores located in Baltimore, Maryland, and Philadelphia, Pennsylvania to the “Super Fresh” brand. The parent company owns many other small supermarkets as well, and rebrands the stores under different banners to make the highest level of profit.
The stores located in Baton Rouge, Louisiana were all rebranded to Sav-A-Center stores in 2003 and a store in Philadelphia was rebranded to the Food Basics name. The Food Basics brand was particularly common in Canada and is known for their environmentally friendly approach to shopping.
In 2006, there were 22 new stores opened as Super Fresh’s parent company bought out some of the Clemens Family Markets stores. The majority of these were opened in the Pennsylvania region of American with the boastful slogan of “I Love This Store!” However in 2007, the Super Fresh brand lost 8 of their stores to the newly acquired Pathmark Sav-A-Center banner and these were renamed in the metropolitan area of Philadelphia.
In the near future, The Great Atlantic and Pacific Tea Company are planning on getting rid of the Super Fresh brand by changing them to another banner. The stores will soon be known as A&P Fresh Markets in order to entice customers with a higher level of disposable income. This could lead to the currently company slogan, “You want lower prices, we hear you.” being changed to make a larger profit.
The head office can be contacted at the company headquarters at the following address: 2 Paragon Drive, Montvale, New Jersey, 07645, U.S.A. Other important statistics about the company can be found listed below:
Ownership: The Great Atlantic and Pacific Tea Company
Public / Private: Private
Number of Stores: 13 in 2008
Number of Employees: 40,000
Annual Revenue: N/A
Geography: Delaware, Maryland, New Jersey, Pennsylvania
Demographic: Value Shoppers
Special Services: Pharmacy
A&P Food Basics