Supermarkets’ Response to Extreme Couponing: Change Coupon Policy

Because of consumers’ rampant use of coupons for their grocery purchases, supermarkets are flooded with thousand of coupons every day, with a number of their display shelves being emptied by coupon-clipping shoppers.

In order to accommodate as much of these budget conscious customers and at the same time still keep the business running, most supermarkets and grocery store chains are implementing some changes in their coupon policies. Some of these policy changes include limiting what amount is allowed for doubling and how many coupons can be used for a specific product.

One grocery store chain that has made some changes to its coupon policy is Kroger. The Kroger store at Perrysburg, Ohio, has stopped allowing coupon doubling, which made quite a number of consumers upset about the change. Kroger will also now only allow three identical coupons for every shopping trip.

Another grocery store that has made some changes in its coupon policy is Rite Aid. The store will not accept BOGO coupons for BOGO sales anymore, which previously would have allowed a shopper to get two of the specified products free.

Other supermarkets, like Seaway Market, are more thorough and careful when screening coupons presented to them. This is because with the popularity of extreme couponing came the number of counterfeit coupons as well.

According to blogger Katie Fleck, these coupon policy changes are aimed to accommodate the large number of coupon-clipping consumers in the stores. She also added that these changes have a positive effect, as well. With implementing these new rules, more consumers will be able to get great deals, instead of only a few people emptying the stores’ shelves. Fleck manages a blog about matching coupons with grocery goods that are on sale.


  1. pam April 19, 2012 at 1:22 pm - Reply

    I blame the stores. I signed up for a Kroger card not kroger coupons and every two weeks or so I get a packet of Kroger brand coupons mailed to me. These stores lure you in to strictly shop their products. If a store is running a sale 10/10 and I have coupons for that item I am going to get that item, probably not ten but maybe a few.

  2. Carol September 29, 2011 at 12:42 pm - Reply

    I can really see both sides, but I think that limiting the amount you can buy, & not doubling some coupons, only makes me go to another store. I do think also though, that if you want to purchase say, more than 15 or 20 of the same item with coupons, why not call the store ahead so they can put them back for you & order ahead. This is only being considerate of other shoppers. The stores & companies want you to buy, so why change the policy so much that it drives customers to other stores. I know my meijers store will only double coupons up to 2, so if I want 4, I will ring up 2 in one order, pay for them, & then in another transaction, buy 2 more. Another thing I noticed that Krogers & Giant Eagle are doing–Even though my internet coupon did NOT say "do not double", it was for fifty cents, the register did not double it, & the manager would not double it, even though their policy is to double up to 99 cents. This makes it really confusing for the customer.

    • Lawinston July 5, 2018 at 9:57 am - Reply

      Its called an order request form. There at customer service.limiting helps keep shelf full for other people.kroger is not a warehouse or a sams club.

  3. Moi August 14, 2011 at 2:03 pm - Reply

    Coupons are designed by companies to persuade possible customers who are reluctant to spend money on a new product to try them. The extreme couponers are gaming the sytem and these new store policies will stop them.

  4. Coupon Corner July 6, 2011 at 3:52 pm - Reply

    These coupon changes are only meant to stop the extreme couponers.

  5. radiomn1 July 6, 2011 at 3:11 am - Reply

    My wife saw the show when it first came out and it inspired her to start couponing. She has cut our monthly grocery bill by about 30 to 40 percent and it helps make it possible for her to stay home with our 8 month old. However, there are some people on the show who are cheating the system and others who went to a store that bent their own rules for the sake of filming the show. I just hope any rule changes have a minimal impact on the people who actually play by the rules. I have a funny story about my wife's early experiences couponing on my blog:

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