Because of consumers’ rampant use of coupons for their grocery purchases, supermarkets are flooded with thousand of coupons every day, with a number of their display shelves being emptied by coupon-clipping shoppers.
In order to accommodate as much of these budget conscious customers and at the same time still keep the business running, most supermarkets and grocery store chains are implementing some changes in their coupon policies. Some of these policy changes include limiting what amount is allowed for doubling and how many coupons can be used for a specific product.
One grocery store chain that has made some changes to its coupon policy is Kroger. The Kroger store at Perrysburg, Ohio, has stopped allowing coupon doubling, which made quite a number of consumers upset about the change. Kroger will also now only allow three identical coupons for every shopping trip.
Another grocery store that has made some changes in its coupon policy is Rite Aid. The store will not accept BOGO coupons for BOGO sales anymore, which previously would have allowed a shopper to get two of the specified products free.
Other supermarkets, like Seaway Market, are more thorough and careful when screening coupons presented to them. This is because with the popularity of extreme couponing came the number of counterfeit coupons as well.
According to blogger Katie Fleck, these coupon policy changes are aimed to accommodate the large number of coupon-clipping consumers in the stores. She also added that these changes have a positive effect, as well. With implementing these new rules, more consumers will be able to get great deals, instead of only a few people emptying the stores’ shelves. Fleck manages a blog about matching coupons with grocery goods that are on sale.