Procter & Gamble and Wal-Mart Explore Bullying in their Latest Film
Multinational manufacturing corporation Procter & Gamble Co. (P&G) collaborated with another multinational corporation and the world’s largest retailer, Wal-Mart, to debut its most recent film which aired June 11 on NBC.
The film, “Field of Vision,” delves into school bullying and an all-or-nothing-
choice that Tyler, Sinclair’s star quarterback must make, mirroring situations that seem all too familiar for many teenagers across the nation.
As the film addresses bullying, a major problem that is on the rise both in schools and even in the workplace, it highlights and supports the significance of standing up for what is right despite any resistance.
Procter & Gamble brands “serve about 4.2 billion of the 6.5 billion people on the planet today,” making its ultimate purpose to “improve life every day” with initiatives under its overall Live, Learn and Thrive cause program.
Through partnerships to address important issues such as the urgent need for safe water in schools and the need to strengthen U.S. recycling, in addition to donation programs for volunteer firefighters and for youth health and wellness, P&G is further achieving its purpose: “improving lives through and beyond our branded products and services.”
P&G challenges convention by making its presence anywhere it can, inside and outside the marketplace; by carrying out its programs and initiatives and continuing to form partnerships with other powerful corporations, P&G is reinventing not only our marketplace, but our society in general.