A press release recently showed that TLC’s reality program “Extreme Couponing” has been continuing to increase its ratings for its timeslot. In fact, Extreme Couponing has already ranked first in the Ad-supporting programs for night shows.

The television show airs every Wednesday at 9:30 PM, Eastern Time/Pacific Time. The show’s May 11 episode gathered 1.7 million P2+ viewers, making TLC number 1 in primetime for all Ad-supported programs on cable. TLC ranked first in the W25-54 group and second in the W18-49, W18-34 (not including NBA play-offs).

Last Wednesday’s episode was the show’s halfway mark for its twelve-episode season. “Extreme Couponing” has become TLC’s number one show with regard to key women demographics. It has continued to gather significant increases in ratings for every episode since it aired its first episode.

”Extreme Couponing” primarily shows how people find ways to collect coupons and then use them to maximize the savings they get on their grocery bills. The show features expert couponers who get hundreds to thousands of dollars off of their grocery bills by utilizing the coupons that they have collected. This amazes viewers and makes them stay glued to the channel to finish the show. Some viewers are even inspired to give couponing a try because of what they have seen on the show. Although there has been positive feedback from viewers who have watched the show, there are also a few negative ones. For instance, extreme couponing has led to the issue of whether these extreme shoppers are already hoarding goods or if this is just a strategy for smart shopping.