UGO Foods’ history began with its founder Luigi Ugo. Ugo left his home country of Italy in 1921 at the age of 14 and began working in a London grocery store. Despite not being able to receive wages (just free board and lodging), Ugo worked by making handmade fresh pasta. He then sold the pasta to local restaurants and hotels.
In 1929, Ugo was able to open his own shop. His shop’s name was Del’Ugo and it first started selling organic pasta, which was then supplied to a shop named “Cranks Organic Café.” Today, the company still supplies the same business with its premium quality organic pasta.
Beginning in 1935, UGO’s pasta began to be recognized throughout the country for its premium quality. Among the awards that it has received are the Gold Q Award for Quality Foods and the “Best Small Business of the Year” (2006).
Aside from the awards, the company also takes pride in being able to achieve a number of ‘firsts’ in the UK. UGO is known to be the first manufacturer of fresh pasta in the country, as well as the first company to introduce a machine for filled pasta in the UK. In 1967, UGO was first to introduce a range of fresh organic pasta in the country as well as the first to market potato gnocchi, organic wheat-free pasta and oriental noodles to the UK market.
Even today, UGO continues to make a wide variety of pasta products, as well as improve its existing ones. The company combines modern technology with traditional skills in the production of its pasta products. This combination has resulted in excellent quality pasta that is considered to be one of the best in the market today. The company now has on-site kitchens and an expert pasta chef whose job is to help create noodles and pasta that will suit all consumers’ tastes as well as budgets.
Among the company’s range of products include Handmade Ravioli, Cappelletti, Penne, Organic pasta, wheat-free pasta, linguine, tortellini, cannelloni, tagliatelle, conchiglie, gourmet pasta (dry), ramen, udon, chop suey, gyoza, dumpling and soba noodles.
Headquarters: Hertfordshire, UK
Ownership Type: private
Employees: information not available
Demography: pasta consumers