Wella is a brand of cosmetic products manufactured by Procter & Gamble. Franz Stroher founded the brand in 1880 during the time that the headquarters of the company was at Darmstadt, Germany. The company now has offices in over 150 countries in the world. It currently holds three business units, which include Professional, Consumer, Cosmetics and Fragrances. Procter & Gamble acquired Wella in 2003 and it has taken over the production and distribution of the products produced under the brand.
Wella has over the years been able to derive a substantial percentage of its revenue from the licensing of some of its brands under the company included the following:
- Marc O’Polo
- Gerry Weber
- Mont Blanc
- Max Mara
The company has been able to grow throughout the Asian Pacific and exerting its hair innovation and dominance in the whole of this region. The company holds an annual hair fashion collection showcase. This event is meant to promote the brand in the region and also become an inspiration to hair stylists around the world. The event also generated the much acclaimed Trend Vision Award. This is a global hair dressing award that recognizes and encourages visionary and creative hair styles. This award is in line with the core values of Wella.
After the acquisition by P&G, the hair and fragrance businesses were combined. The salon business was put under P&G Salon professional. Wella has grown to become one of the biggest consumer goods company in the world. The brand restaging in 2008 saw Wella Professionals launch a new chapter with a new brand vision and modern brand logo. Other brands that fall under Wella Professionals include Clairol Professional, Sassoon, Sebastian, and Nioxin.