Food deserts are just that. Areas where there is no food. However, the Sterling Farms chain is taking up the challenge by actually supplying these areas with what they lack most. Last Tuesday saw residents of Marrero welcomed to the new store filled with lots of fresh produce. Wendell Price, an actor from New Orleans cut the ribbon as he ventures out to give back to his hometown.
According to the Sterling Farms dictionary, food deserts are areas where the fresh food supply is low, probably because there not as many grocery stores in the area. The managers are comparing the store’s opening as a little oasis in the middle of the sweltering heat. The community of Marrero was found, after much analysis, to be underserved as indicated by their shopping patterns and after looking through their census records.
As a pioneer project, the stores main aim is to provide more options, particularly healthier options for shoppers. A number of the residents said that they would rather choose a store that’s closer than having to drive farther to get healthier options. They also have warmly welcomed the new store, since it is very convenient, especially for the elderly.
The Sterling Farms is a venture supported by public government funds, as well as private investors. Not only does it hope to improve the quality of life with healthier food options, but also by providing some of the residents with jobs. With already 60 slots filled, the local impact of the store will be far-reaching. The idea is expected to be replicated in areas such as the Lower Ninth Ward (an immediate priority for the company), other parts of Louisiana, and interest has been generated from areas that are even as far away as St. Louis
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