Most shoppers are able sniff out many things as they do their grocery shopping. These include bargains, and most of the items that are on promotion. This form of sorting is not really sniffing but deducing. Over time, most retailers have made attempts to attract more buyers through the use of aromas from bakeries, pizza, tortillerias, and barbecue through store aisles. The effect of this strategy has so far been mixed because these aromas can either drive away buyers, or in some cases attract buyers. In case a scent is seen to be more forced and overpower the buyers, it is likely to push away the consumers by making them shorten or reduce the frequency at which they visit the stores.
Researchers say that food aromas, if used in the right manner can work wonders in attracting more consumers and buyers to your shop. To be more effective in using such a strategy, the store needs to adopt a more thematic approach that is able to connect with the shopper’s mindset and buying missions on any particular day. Some of the scents are seasonal, while others are not.
After the taste and other constants that usually make buyers attracted to products, scents plays the next big motivating factor that encourages the buyer to make a purchase. A good scent will make the customer associate your store with the happiness that people have when hugging or caring for babies or being with their friends and family during the holidays. These scents will help them remember such events and will most likely make a purchase with such memories in mind.
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