Kale Salad Grocery TrendsThough the economy hasn’t become as ripe as it has been expected to, it is no surprise that most high-end consumers are still willing to pay more money for their high-end groceries. The shares of high-end supermarket operators such as The Fresh Market have been on an increasing trend with the company reporting increasing profits every quarter. This growth in profits is thought to have been spurred by their brisk expansion and an increase in the healthy spike in most of their stores. Their adjusted revenues increased 32% to 40 cents per share with the store increasing its profit margins. This means that the company is making more per dollar sales compared to most of the large grocery stores in the market.

The Fresh Market themes itself with the words “No Caveat to Selling Caviar.” They have a throwback butcher shop that sells exotic seafood and prime cuts of meat. A typical store is much smaller compared to most regular grocery stores and supermarkets. This serves as a big advantage to them because of the convenience and the ease of creating good customer relationships. This means that they are able to meet the demand of their customers much easier and more conveniently compared to the big grocery stores. Their small size also gives them the flexibility to open their shops in the hearts of affluent neighborhoods where most of the large grocery shops would not succeed. The end result has so far been impressive. The company has been on a rising trend.