Kraft Foods, Inc. has recently launched an addition to its line of Jell-O products, the Temptations by Jell-O.
Part of the company’s promotion of the new product is a free tasting of it, which can only be available by becoming a member of Kraft First Taste. By logging in, members can get a coupon for a pack of three Temptations by Jell-O for free.
Temptations by Jell-O are the first Kraft Jell-O product that is made specifically for adults. This new line of Jell-O products appeals to adults who are conscious about the number of calories they take in everyday. Temptations Jell-O contains a minimum of 60 calories to a maximum of 150 calories each. It is available in six flavors which include cheesecake (strawberry and raspberry) and pies (apple custard, double chocolate, French silk and lemon meringue).
This does not mean to say though that the new Jell-O variety is not appealing to kids. With a filling of rich pies and cheesecakes, topped with a layer of fruits or whipped cream, Temptations is bound to appeal to both children and adults alike.
Despite the delectability of this new product from Kraft, controversy arose because of Temptation’s new TV commercial, which aired in the last weeks of March. The commercial featured a family camp out, where mom and dad were scaring the kids with choco beast stories in order to get the Temptations Jell-O that the kids stole. A number of negative feedback from the online community was received by the new product, primarily complaining about the commercial being done in bad taste.
Time can only tell if the impact that the Temptations TV commercial has made can significantly affect the new product’s success in the market.
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With all the commercials on TV to pick as offensive, I can only wonder what you are (I HOPE) writing to all of the other Product Commercials that are truly disgusting. I’m anxious to try the new Jell-o Temptations..
I picked up a package of Temptations by Jello Strawberry Cheesecake.
I totally disliked it. It had a strange feeling in my mouth, sort of Jigglers. Why was it so thick? It is not creamy at all. Totally disapointed
The Experation date is May 16, 2016
Code on cup: 60117MC203606
Perhaps something was wrong with this batch.
The commercial is bad; BUT, I have tried the new products – Cheesecake Strawberry, Double Chocolate and Lemon Meringue – Lemon Meringue being the best (I am not a dark chocolate fan). They were very good! I have not been able to find the other three as yet, but am looking forward to them. Just a note, in future have REAL people/ families take a look at your commercials before you air them! You would have saved yourselves a lot of grief.
I am so shocked at the latest Jello Temptations commercial that it is almost beyond words. Not only is it advocating child abuse but child abandonment as well!
Shame on Kraft Foods for stooping so low just to sell one of their products!
I, personally will not be buying any Jello Products in the future anymore. I simply cannot support a name brand that supports and applauds child endangerment and advocates child abuse and neglect….for a pudding! Give me a break!
I will also ensure that my friends and family both here and in Canada do not have anything to do with this display of negativity.
Whatever happened to "feed the children"…not "feed the children" as long as it's not Jello Temptations or you get thrown out in the cold!"
For shame.
Ditto of Bonnie Headley……….We are parents of 8 children and grandparents of 19.
which totals 28 homes and that is only one family. We totally agree with all the negative comments. We will pass this on to our family and many people who used to purchase your product. We change the TV station as soon as your ad appears.
I am very disappointed in your recent commercials re Jello Temptations. I am a 64 year old grandmother and have always held the name Jello to be up there with apple pie, 4th of July, etc. Now to see these commercials that border on child abuse is unbelievable!! (Even my Mother always said Jello salad instead of gelatin salad.)
I can certainly understand why mothers' groups and others are uprising over these commercials. They are done in such poor taste and completely opposite of the image of the Jello name.
Surely you can come up with other commercials for this product that are in good taste and in keeping with your good name, or has your company gone with the attitude of "whatever" as long as the product sells.
who cares about a stupid commercial, i can't wait to buy this new product!