• Coupons as a Growing Medium for Marketing

    Coupons as a Growing Medium for Marketing

    A recent research conducted by service company Valassis focused on how much coupon use among consumers has grown in the last 12 months. Result of the research showed that a majority of consumers, about 61% of those who were involved in the survey, have already used, and are currently using coupons for their grocery purchases.…

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  • Publix’s Caesar Salad Dressing Recalled Due to Undeclared Allergens

    Publix’s Caesar Salad Dressing Recalled Due to Undeclared Allergens

    Ken’s Foods Incorporated, the producer of Publix’s Caesar Salad Dressing, has announced a product recall for the salad dressing on June 16. The salad dressing possibly contains gluten, fish and soy ingredients which have not been declared on the label. The recall was announced immediately after it was found that a part of the run…

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  • Micronutrient: Vitamin A

    Micronutrient: Vitamin A

    Vitamin A is one of the important micronutrients in the body. Other names for this vitamin is Retinol, Retinoic Acid, Retinal and Carotene. Vitamin A is one of the fat-soluble vitamins, along with vitamins D, E and K. This vitamin is stored in the body’s fat tissues and can stay there for days to months.…

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  • Chiquita Brands International Incorporated

    Chiquita Brands International Incorporated

    Chiquita Brands International Incorporated (CBII) and its subsidiaries is a major company engaged in marketing and distributing fresh produce, the most well known of which being bananas.  The company is headquartered in Ohio, USA. History CBII’s history began in 1870 when Captain Lorenzo D. Baker bought 160 bunches of bananas and sold them in New…

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  • All About Vitamin C

    All About Vitamin C

    Vitamin C, or Ascorbic Acid, is one of the most important micronutrients for the body. It is an especially useful compound when it comes to boosting the body’s immunity against diseases. For men who are 19-years old and older, the recommended amount for vitamin C intake is 90 mg every day. For women 19-years old…

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  • CouponQueen.com Launches Its Equivalent Mobile Version

    CouponQueen.com Launches Its Equivalent Mobile Version

    Daily deals website CouponQueen.com has recently launched its mobile version. This new smartphone website was created to provide couponing consumers a more convenient tool for keeping informed of local deals online. The site’s owner, Susan Samtur, said that they had noticed a lot of online users accessing CouponQueen.com through their smartphones. This observation led Susan’s…

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  • Associated Milk Producers Incorporated

    Associated Milk Producers Incorporated

    AMPI is a dairy cooperative that processes and distributes billions of dairy products to different parts of the country. The company’s headquarters are located in Minnesota, USA History AMPI was founded in the year 1969, when more than a hundred dairy farmers came together for the purpose of adding more value to the milk they…

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  • ALDI Receives 2011 Grocer Gold Award for Being The Year’s Discounter

    ALDI Receives 2011 Grocer Gold Award for Being The Year’s Discounter

    Although ALDI had a bit of a rough time in early 2010 due to some changes in its upper management, it still decided to stick to its goals and continued to implement its marketing strategies. Currently, all the discount chain’s hard work is paying off. ALDI’s marketing plan was to go into product testing independently,…

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