Lundberg Family Farms in Richvale, California, is known for rice production. The farm is located on 5,000 acres and has employed 225 people. The farm has entered into contracts with 20 different farms growing rice. In addition to selling 15 rice varieties, the farm sells several rice products and produces an annual revenue exceeding 50 million dollars. In September last year, independent lab test results published by Consumer Reports showed that rice and rice products obtained from Lundberg Farms contained inorganic arsenic. Arsenic is a chemical compound that has been linked to cancer. To counter the claims, Tim Schultz, one of Lundberg Farms’ members of the family, claimed that inorganic arsenic present in food or food products had no state safety standard.
The news of inorganic arsenic’s presence in rice caused panic for Lundberg’s customers, despite Schultz’s constant reassurance. The government controls the inorganic arsenic content in water sold to consumers, but not n food products. Schultz maintained that it was not yet clear regarding the levels of arsenic that could lead to health problems. The amount of arsenic that was deemed carcinogenic was still unclear. The customers were still seeking for answers and unfortunately, Lundberg Farms and the rice company did not know what to tell them. Schultz claimed that the issue was challenging because of its technical nature.
Recently, the Chief Executive of the farm, Grant Lundberg, posted a video in which he acknowledged the report on arsenic and asserted that the family was working towards ensuring that the rice and rice products supplied to consumers are healthy and safe. The leaders of the farm also started an extensive study of arsenic and its connection to rice. This is a step aimed at ensuring safety in rice and rice products.
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