More and more dietitians are choosing the vibrant work environment of supermarket shopping aisles as compared to white-walled offices. It is becoming common for supermarkets to hire dietitians who help consumers at the crucial point when they are making that vital decision of choosing what to buy. Many can attest to the fact that while shopping, what they’ve heard or seen about a brand usually influences how they make their decisions. Dietitians however, are providing information to the customer so that they can understand what is on the label, especially in terms of the ingredients that are contained in the products they purchase.
The service they offer the customer is indeed priceless, especially at a time when the consumer should be more aware of what exactly is their food. In addition, they also offer consultation services to the customer if, for example the customer wants to try out a new diet or they may want to opt for healthier options. They also go the extra mile by providing demonstrations on cooking that show the consumer healthier ways of cooking, and also getting the consumer to do some cooking. Other than that, they hold events at the basic community level to talk about lifestyle-related illnesses, as well as other illnesses and basically help the average citizen in dealing with them.
They have also turned to the most powerful communication tool of the moment: social media. On this platform, they can have large audiences receiving their message about healthier eating. In addition to being very useful to the consumer, they are also very important to the supermarket chains, which are looking to beat competition. Therefore, they provide a win-win situation for both the consumer and the stores. Being a fairly new profession, they hold symposia every now and then to harmonize their ideas on issues affecting the customer such as ‘safe’ labeling of food, GMOs and so on. Supermarket dietitians are definitely ones to watch in the on-going battle to eat more healthy foods.
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