Coca-Cola Company

  • The first coupon ever

    The first coupon ever

    The coupon depicted here on the left offered a free sample of Coca-Cola; it was back in 1887, when the idea of the coupon was just invented by the Coca-Cola Company. Since that time the offers have not changed much; free giveaways and deep discount coupons became standard marketing practice. However, the methods of distribution…

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  • Coca-Cola Urges U.S. Retail Stores to Use Racks that ‘Give it Back’

    Coca-Cola Urges U.S. Retail Stores to Use Racks that ‘Give it Back’

    The Coca-Cola Company announced a new merchandise display rack which aims to inspire consumers to reduce the use of non-recyclable materials and reuse recyclable ones. The company has named its new merchandise display the ‘Give it Back’ rack. The new Coca-Cola merchandise display rack is made from materials that are one hundred percent recyclable, which…

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  • Minute Maid

    Minute Maid

    Minute Maid is a subsidiary of the Coca Cola Company. The company produces beverage products for sale within the US and internationally and is headquartered at Texas, USA. History The history of Minute Maid began in 1945 when the United States Army ordered a supply of 500,000 lbs. of powdered fruit juice (orange). Florida Foods…

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