Baker’s Supermarkets was founded in 1927 by Abe Baker. The first store was opened in Walnut, Iowa, which was a small grocery store. The second store was opened in Bellevue, near Omaha, Nebraska, in 1957. In 1957, two stores were opened in Omaha. After that, his two sons took over responsibility of the supermarket chains. Later the company’s profit started declining and in 1992, the supermarket chain was sold to food wholesaler, Fleming Companies. Again, the company started facing serious financial problems and in 2001, Kroger bought the company as part of expanding their business. In 2004, Kroger also bought three Albertson’s grocery stores in Omaha and merged them with Baker’s Supermarkets. From then on, Baker’s Supermarkets has continued offered retail services to the people of Omaha.
Company headquarters: 11126 Q Street, Omaha, NE 68137-3609, United States.
Ownership: Supermarket chain of The Kroger Co.
Annual revenue: $325,000,000
Demography: Organic and green shoppers, value shoppers,
Special services: Pharmacy, specialty grocery, Kroger personal finance, i-Wireless, school programs.
Baker’s Supermarkets is a banner of The Kroger Co.
Private Selection – The main products of Private Selection brand of Baker’s Supermarkets are quality artisan bread, Angus beef and two bite brownies.
Private Selection Organics – The Private Selection Organics brand of Baker’s Supermarkets includes organic salads and organic chicken, which contains no added preservatives or antibiotics.
Naturally preferred – The Naturally Preferred Brand of Baker’s Supermarkets include frozen fruits like blueberries, raspberries and strawberries, men’s and women’s multivitamins, Healthy O’s multigrain cereal and peeled mini carrots.
Kroger Brands – The main products of Kroger brands are Cheddar cheese, cookies n cream ice cream and Asian noodle meals.
Active Lifestyle – The Active Lifestyle products of Baker’s Supermarkets are smoothies, non-fat and light yogurt, fat free milk and bread.
Comforts – The Comfort brand products include lotions, diapers and wipers for newborns, infants and toddlers.
Value Brand – The Value brand offers products like coffee and dishwashing liquid.
Mirra – The Mirra brand of the supermarkets have beauty care products like shampoos, conditioners, skin care products and make up brushes. They also have foaming bath, body wash, body lotion and body mist products in a variety of fragrances.
Fresh Selections – The Fresh Selections brand from Baker’s Supermarkets offer fresh salad kits, salad blends and baby salads.