Very often, when you decide to go grocery shopping for your house, you write a shopping list. This is to help you remember to buy all the essential groceries that you set out to buy. Having a shopping list also greatly helps in controlling the costs incurred in grocery shopping. However, despite these measures, you may still forget to buy everything you need. The technology today has advanced such that you can purchase your groceries by simply clicking your mouse. This is popularly referred to as online shopping. This technology makes it possible for people to do their grocery shopping at the comfort of their homes.
The increasing demand for the comfort and convenience of customers has fueled the growing online grocery industry. IBIS World, a market research firm, has estimated that shopping online will grow by about 9.5% every year. They estimate that by 2017 this sector will have grown to a $9.4 billion industry.
The demand for grocery shopping on line is fueled by the need for easy, quick, and cost effective grocery shopping. This is because the buyer does not have to leave home to visit the grocery store and carry heavy groceries back to their house. Most online shopping users admit that they now fall less to the temptation of impulse buying, which helps them stick to their budget. Although this method of shopping is gaining popularity, it is difficult to eliminate completely the need for grocery stores. This is because, at the grocery store you get to choose the best quality of groceries, unlike online shopping where the quality can often be undermined.
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