charminA company called Hoberg Paper in Green Bay, Wisconsin, originally produced Charmin in 1928. Procter and Gamble acquired the company in 1957. P&G later sold the rights to produce and market Charmin in Europe to SCA in 2008.

The Charmin products are available in all American stores. The company has also made the products available through ordering online by going to their website or calling 1-800-777-1410.

The company is also producing Charmin Plus Lotion that helps meet the sensitive needs of consumers. The lotion version however, changed its name to Charmin Sensitive to match the qualities of the lotion. The popularity of the product has been growing over the years and this has helped keep up the production of this product.

Some users have issues regarding the safety of using Charmin products concerning plumbing, septic tanks, sewers, as well as municipal wastewater treatment plants. Charmin has been able to establish itself as the most reliable bath tissue in the country over the past 70 years. Research has proven that most of the Charmin products, if used in the right amounts don’t cause any plumbing problems. This is part of the company’s environmental conservation measures.

Charmin is advertised as being the softest bathroom tissue money can buy and because of that it is a pleasure to use. The current tag line is, “You’re going to go, so why not enjoy the go?” and is represented by a family of cartoon bears. Charmin became widely known for one of its earlier slogans, “Don’t squeeze the Charmin!” and a character who played “Mr. Whipple” who was always being chastised for squeezing the toilet paper because it is so soft.

Brand links

Homepage; http://www.charmin.com/

Charmin Products; http://www.charmin.com/toilet-paper-products.aspx

Offers and Promotions; http://www.charmin.com/toilet-paper-coupons.aspx