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  • SavingStar Inc.

    SavingStar Inc.

    SavingStar Inc. is a company that offers the first fully digital, national grocery e-coupon service. These e-coupons are available at the company’s website, www.savingstar.com. History SavingStar Inc. was created by current Chief Executive Officer, David Rochon. The company, together with its website, was launched on April 18, 2011. With the website’s launching comes the offering…

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  • Online Coupons Becoming Increasingly More Popular to Budget-Conscious Shoppers

    Online Coupons Becoming Increasingly More Popular to Budget-Conscious Shoppers

    Nowadays, more and more shoppers turn to the Internet and browse over daily deal sites to collect their coupons electronically. Sites like Groupon.com or LivingSocial.com and their increasing number of Twitter followers ( 54,000 for LivingSocial and 39,000 for Groupon) is proof of this online couponing trend. This is not a bad thing either, because…

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  • Consumers Pay Up for InstaCart’s Expensive Business Model

    Consumers Pay Up for InstaCart’s Expensive Business Model

    With all the buzz about the latest InstaCart’s $220 million round of financing, I finally decided to pull the trigger. But not to grace them with my first order, not so fast. Instead, I reached down to the waste basket by my desk and pulled out the receipt from my weekend trip to Costco. Reading…

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