Harman Group
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Consumers Prefer Natural Foods to Organic Foods
For some health-conscious consumers, natural is in and organic is out. Although organic foods are becoming a mainstream trend, the “organic label”’ level of significance and power is gradually decreasing. This is according to the Harman Group’s senior research analyst, Amy Sousa. Sousa is also the co-author of the Organic and Natural 2012 Report by…
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Nutrient-Foods Gaining Preference over Functional Foods
In recent years, function foods, which are deemed to be enhanced with nutrients and other health-beneficial components, have seen a tremendous growth. However, consumers are now choosing natural or naturally nutritious beverages and foods. These are mainly the traditional foods that for many years have been considered to be delicious and beneficial. This finding was…