For some health-conscious consumers, natural is in and organic is out. Although organic foods are becoming a mainstream trend, the “organic label”’ level of significance and power is gradually decreasing. This is according to the Harman Group’s senior research analyst, Amy Sousa. Sousa is also the co-author of the Organic and Natural 2012 Report by the research firm. Sousa added many people are even confused and are not sure whether a food product labeled organic is actually organic. They are also not sure whether organic food is much better compared to other foods.
The doubt in question implies that most consumers have a less likelihood of shelling out money to purchase food products and items labeled organic. In the year 2012, the Organic and Natural Report conducted a survey and it was found that thirty percent of the consumers surveyed were not ready to pay more money for purchasing organic products. This is in comparison to twenty percent findings obtained in the year 2010. The report further indicated that 44% of consumers were willing to pay at most 10 percent more money to purchase organic food products. This is in comparison to 52% in the year 2010. Sousa claimed that with respect to dining out, majority of the consumers compromised their standards to fit the product or items that they wanted to consume. Natural products are now dominant among consumers that are conscious, as well as concerned about the type of foods consumed. By natural, it means that most consumers go for food products with few ingredients and that are less processed. Sousa said that while organic is still important, it generally boils down to the list of ingredients.