woodmansWoodman’s Market is a supermarket that is owned by employees and situated in Janesville, Wisconsin. The supermarket has stores operating in northern Illinois and Wisconsin. In 2009 and 2010, the supermarket appeared in the list of “Top 75 North American Food Retailers.”


Woodman’s Markets began in 1919 in Janesville, WI, as a produce stand. Two supermarket stores were opened in Madison, WI in the years 1979 and 1984. The two stores were the first to adopt a warehouse model that is currently operational in all supermarket locations. Woodman’s has grown and expanded greatly since its inception. Currently, it has a total of fifteen stores across northern Illinois and Wisconsin. In 1998, the ownership of Woodman’s Market changed to an employee owned company. The company hit the one billion dollar mark yearly sales in March 2008.

In terms of operation, Woodman’s has embraced the warehouse model, whereby stores are spaced in a foot range of 200,000-250,000 square feet. This is contrary to normal grocery stores that have a range of 50,000-75,000 square feet. Another feature concerning the stores is that they have low-level amenities, mostly made of cheap materials. The company opens new stores every two to three years because it opts not to take on debt. Woodman’s has adopted a bulk-purchasing model. For this reason, the company sells its products at lower prices compared to big grocery stores.


Headquarters: Janesville, Wisconsin

Ownership: Employee Ownership

Number of Stores: 15 Stores

Geography: Throughout Wisconsin and Northern Illinois

Number of Employees: 2,200

Annual Revenue: 2 Billion Dollars

Demography: Organic and green shoppers, value shoppers

Special Services: Gas stations, Parcel pick-up services


Shurfine is the company’s generic brand

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