With respect to the trends, the recent economic turmoil has forced people to consume more home-prepared meals and fewer meals at restaurants. However, there are some people who cannot cook or are not good cooks. For such people, time may be an issue, and in this case, they might choose to try different products to quicken their cooking process and spice up their dishes. Dressings, sauces, and condiments are a perfect option for such people. It is also essential to note that there are different cooking shows that have emerged over the last few years. Such shows have been known to encourage home cooking.
With respect to the competitive landscape, Mars Oversees Holding is projected to hold the highest share value in Slovenia amongst manufacturers. It accounted for 18 percent of the value shares in the year 2012. In the second place was Unilever Slovenija at 14 percent followed by Kotanyi in the third place with 7 percent of the total value shares. However, it is expected that a private label will attain the highest actual share value in dressings, condiments and sauces. These accounted for 20 percent of the total sales in the year 2012. The relatively high sales were accounted for by the popularity of the brands.
In terms of prospects, products that help with food preparation are likely to prosper in the forecast period as people are getting used to home-cooked meals. There are several cooking shows that are aired by media platforms in Slovenia, and this would encourage more and more people to turn to home cooking. People are gradually gaining awareness that home-cooked meals are not only healthier in general, but also have a high nutritional value. Hence, cooking will still persist even after the financial crisis.
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