512px-Kraft_CouponA lot of arguments and discussions have been raised concerning the reduction of coupon redemption by 17% last year. One of the sensible reasons for the fall is the negative effects of the industry’s bad image that resulted due to TLC’s Extreme Couponing show. In the show, people are encouraged to use coupons for hoarding products that they would not purchase on normal cases. This had resulted in the online purchasing of coupons and the sale of free products at yard sales. Manufacturers did not have this in mind during coupon distribution. Additionally, policies that govern coupon use are now stricter so as to curb such behavior. Several freebie deals that were available in the past were stopped. For some coupons, one has to buy more than two products to be given a discount.

Stores have developed tighter policies. The practice of doubling specific coupons has been stopped in Cincinnati and Kroger Stores in Northern Kentucky. Stricter coupon policies have also been instituted in other chains like Rite Aid, Target and Walgreens. The good news is that one can still save money. Many years ago, people who used coupons were sometimes looked down upon since they were considered poor or cheap. This has changed over the last few years, and coupons have always been used by many middle-class families. Following the economic recession, more and more people have learned the essence of saving money buy using coupons. It is advisable to keep looking for new products’ coupons. One key to saving money is not being loyal to one brand but trying other, less expensive products.

People should keep in mind the fact that coupons are not only applicable to grocers. Virtually everything from haircuts to car repairs has coupons available if you look for them.