Choices Markets was founded in the year 1990 by the Lockheart brothers, Lloyd and Wayne. Ever since the first store’s opening, the brothers have always emphasized that Choices Markets offers foods for different kinds of diets, such as gluten-free diets and vegan diets. The Lockhearts also run their business on the guiding principle that states, “It’s all about providing support.”
The Lockheart brothers, through Choices Markets, also aimed to provide consumers with a choice between using conventional food items or going for the alternative, which are natural and organic ones. Choices Markets also offers consumers an alternative to expensive health food items, as the stores not only offer healthier alternatives, it also offer fair prices.
Over the years, Choices Markets implemented various marketing strategies in order to increase customer loyalty, and to compete with larger retail chains within the area. One of its techniques is giving away loyalty cards and putting a nutritionist in every one of its stores. The nutritionists give tips and advice to customers about how to make healthier choices when it comes to food. The stores’ dietitians, Desiree Nielsen, RD and Nicole Fetterly, RD, help customers choose food items that meet their specific nutritional requirements. These dietitians provide customers with the best possible choices, when it comes to holistic nutrition.
Currently, Choices Markets is the biggest retailer of organic and natural food in the area of Western Canada. There are a total of eight Choices Markets stores, seven of which are located in the area of Metro Vancouver. There is one Choices Markets store located in the area of Kelowna and the Choices Markets’ store in Vancouver has a rice bakery.
Choices Markets are also involved in community activities. For instance, in 2006, Choices Markets participated in a program called “Pennies for Peace,” a charitable activity aimed to help the community’s health foundation. The proceeds of this charitable program go to health foundations for the purchase of medical equipment. The main beneficiary of this charity program is Peace Arch Hospital Community Health Foundation..
Ownership Type: Private
Employees: Information not available
Geography: Canada (British Columbia)
Demography: organic food consumers, health food consumers, grocery consumers