Ferroro Group is a world renowned candy and confectionery manufacturing company based in Italy. The company has branches in almost all the continents. Apart from confectionery, it also manufactures flavored tea beverages. The company has 38 trading companies around the world.
Pietro Ferroro, the founder of Ferroro Group, was born in 1898 in Italy. He became a pastry maker and started his own business. From then on, he started experimenting with ingredients to make his own unique recipe. Finally, he came up with a spread containing cocoa butter and roasted hazelnuts, and named it Pasta Gianduja. As it was very affordable, the product became a huge success. In 1946, he changed the name of the company to Ferroro SpA. His brother, Giovanni, and Pietro’s son, Michele, also joined him. The same year, it was relocated to a larger facility in Alba. Even though Pasta Gianduja was sold to wholesalers in the beginning, the company later started to sell it directly to the public. Pietro Ferroro concentrated on improving the recipe of the spread, and he came up with Supercrema Gianduja.
The company survived a flood disaster in 1948. The introduction of Supercrema Gianduja was a huge success, and the company became known as the best confectionery manufacturer in Italy. With this, Ferroro expanded his business to other parts of Europe. In 1954, the name Supercrema Gianduja was replaced by Nutella. It also introduced Mon Chéri, cherry filled chocolates, in 1956.
In 1960, the company was handed over to Michele Ferroro. He opened a manufacturing plant in Allendorf, Germany. After that, new manufacturing plants were opened in France, the United Kingdom, Denmark, Switzerland, Sweden, Belgium and Netherlands. In 1964, the headquarters was moved to Turin, Italy. In the 1960s, the company also introduced Tic Tac breath mints, and expanded its sales to North America.
The first manufacturing plant in North America was opened in New Jersey. Kinder chocolates, made especially for children, were introduced in 1968. In the 1970s and 1980s, the company expanded to South America, Oceania and Asia. By 1995, sales peaked to 3 billion Euros. Over the next few years, it expanded to other parts of the world, and also introduced new products.
Ferroro Group is still owned by the Ferroro family, and remains private.
Company headquarters: Piazzale Pietro Ferroro 1, 12051 Alba, Cuneo, Italy
Number of factories: 18
Annual revenue: $8,997 billion
Number of employees: 21,500
Geography: Asia, America, Oceania, Europe, Africa
Demography: Young, Natural and Organic