Swiffer_LogoSwiffer is a brand of cleaning products manufactured and sold by Procter & Gamble. The brand was introduced into the market in 1999 and it used the razor-and-blades business model. This is where the consumer purchases the handle assembly at a low price, but then the consumer continues to purchase refills over the lifetime use of the product. Swiffer has since grown to become a big international brand operating in over 15 countries and worth over half a billion dollars.

The electrostatic system that is sold under the Swiffer brand was originally invented by a researcher called Kao Japan. P&G moved swiftly to patent the idea and have from then continue to develop the product to the giant that it is today.

Current products:

  • Swiffer Sweeper. This contains a combination of wet clothes for mopping and scrubbing strips used for scrubbing tough dried on dirt.
  • Swiffer Sweeper X-Large. This has a cloth head almost two times bigger than that of the Swiffer Sweeper. It contains two regular-size wet clothes or one dry cloth designed for the system. This line of products was introduced to the market back in 2001.
  • The Swiffer Dusters are disposable dusters introduced into the market back in 2003. They are often marketed as all round dusters.
  • Swiffer Bissell Steam boost. This is a steam mop that uses a special type of steam pad that efficiently penetrates stains.

Some of the advertisement slogans that have been used over the years in the marketing efforts of the brand include the following:

‘Stop cleaning. Start Swiffering, ‘this was used between 1999 and 2003

‘Swiffer gives cleaning a whole new meaning,’ has been used from 2006 to present

‘The Swiffer way to clean’ has been used in the United Kingdome from 2000 to present

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