Food Marketing Institute
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Consumers Now More Convinced About How Safe Their Food Is
A recent survey has shown that consumers are now giving the matter of food safety the attention that it deserves. Results of the survey suggests that consumers are taking the matter of food safety into their own hands. According to a report titled “U.S. Grocery Shopper Trends,” half of the respondents who were surveyed answered…
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Events Co-Location as Midwinter Launches
For the first time, the co-location of FMI’s Executive Conference and GMA’s Chairman Lecture, Dinner and Reception commenced. According to event attendees, this collaboration helped to enhance trade partner interactions, particularly for the future. The Grocery Manufacturers Association series on Saturday was followed by the Food Marketing Institute’s football themed Midwinter kickoff on Sunday. The…
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Retailers, Suppliers Highlight Consumer Experience
“There are many ways for trading partners to help improve the consumer experience in stores.” This was a consensus arrived at by a panel of leaders at the Food Marketing Institute Midwinter conference of 2013. Safeway Chief Marketing Officer and Executive Vice President Diane Dietz said that consumers saw stores as an experience. The retailer…
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Sandy Provided New Lessons
Hurricane Sandy sparked lessons for the food industry players. Associations and retailers have seen the storm as an eye-opener, according to industry leaders at the Food Marketing Institute’s Midwinter Conference. The storm gave the entire food industry lessons for future crises. Regional leaders faced overwhelming challenges during the storm while trying to communicate with stakeholders…