Nowadays, when every single cent matters, it is important to know that what you’re expecting to be the most reasonable price anywhere is really the most reasonable. This is the reason why most shoppers go to Wal-Mart, because the store offers one of the lowest prices in any grocery store.
However, this was not the case for local shopper Charlotte Wilson. She usually shops at a Wal-Mart in her neighborhood and noticed that some products were a bit expensive. She took grapes as an example, saying that her neighborhood Wal-Mart sold grapes that were in poor condition at $1.89 for every pound. When she went to shop at another Wal-Mart store just 10 minutes away, she saw that their grapes (which were in a better condition than those that were sold in her neighborhood Wal-Mart) were 93 cents per pound. Wilson said that the considerable difference in price bothered her.
When asked about this concern, the manager of the Wal-Mart store in Charlotte’s neighborhood refused to comment but instead gave the company’s website for reference. According to Wal-Mart’s website, under the Frequently Asked Questions, Wal-Mart’s prices may vary because every store has to deal with its individual inventory. Also, Wal-Mart stores may change their pricing in order to compete with the local merchants. For instance, if there is a Target store near a Wal-Mart store, then that Wal-Mart store may adjust its prices in order to compete with Target.
It is important that consumers be informed with this kind of information as it can help them make informed choices that can be better than the current choices they have been making. In this case, going 10 minutes farther to shop at a Wal-Mart with better prices can be considered a good choice.