Naked Juice is a natural juice manufacturing company based in California in the United States. The company is a wholly owned subsidiary of PepsiCo Inc., and distributes its products to Canada, the United Kingdom, and all parts of the U.S. The products of the company are 100% natural without any added preservatives or artificial flavors.
Naked Juice was founded by Jimmy Rosenberg in 1983. The first production facility was his home in Santa Monica, California, where Rosenberg made all the juices himself using fresh fruit. He named his product ‘Naked Juice,’ as it did not contain any artificial colors or flavors. He packed the juices in bottles and sold them on the beach. The juice quickly became very popular, so Rosenberg signed an agreement with a local grocery store to sell the products commercially. The company soon expanded its distribution to Los Angeles, followed by the opening of more distribution centers in San Diego.
By 2000, the company was distributing its products to all parts of California. In 2000, the products of the company reached Connecticut, when a private equity firm bought Naked Juice. Thus, Naked Juice became Ultimate Juice Company. But, this change existed only for a very short period of time. Within a short time, the sales of the juice increased tremendously and due to this high demand, the firm decided to change its name back to Naked Juice Company.
In 2005, a new design was introduced for the packaging, making the company more popular than its competitor Odwalla, owned by The Coca-Cola Company. More distribution centers were opened in Seattle, Washington, and Sacramento, California. In 2007, PepsiCo, Inc. acquired the company. During that time, sales reached $150 million. In 2007, it introduced a new variety of juice with added probiotics. In February 2010, the headquarters of the company was moved from Azusa to Monrovia in California. The same year, it also started selling coconut water.
Today, Naked Juice distributes its products to 50 states in the U.S., and also to UK and Canada. The company has around 20 varieties of juice, which contain only fruits and vegetables.
Company headquarters: 1333 S. Mayflower Ave, Suite 100, Monrovia, CA, USA
Ownership: Private (Owned by PepsiCo, Inc.)
Annual revenue: $20 to 50 million
Geography: USA, Canada, United Kingdom
Demography: Natural and Organic