Packaged Goods
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Scope Mouthwash Products
Scope is a brand of mouthwash manufactured by Procter & Gamble. Scope was introduced into the market in 1966 after many years of research. The brand has been trying to position itself in the market as a better tasting alternative to Listerine, which has been a long-term market leader in this industry. Scope was originally…
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Innova Pet Food Products
Innova is a brand of pet products produced by Procter & Gamble. In a move that surprised most industry stakeholders, Procter & Gamble entered the pet food business with the acquisition of Natural Pet Products in 2010. Natural Pet Products is responsible for the manufacture of a number of product lines including Innova, Evo, Mother…
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Febreze Air Fresheners
Febreze is a household odor-removing product manufactured and sold by Procter and Gamble. The brand was first introduced to the market in 1993. The product has been in the United States market since June 1998. The company has since increased its product line to include fabric fresheners, air fresheners, plug-in oil diffusers, scented disks, and…

