Packaged Goods
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Clear Blue Pregnancy Tests
Clear Blue is a brand of diagnostic products such as pregnancy tests, fertility monitors and ovulation tests manufactured and sold by Procter & Gamble. The Clearblue brand is currently sold in over 47 countries around the world and it was first launched in the United Kingdom in 1985. The first product launched under the brand…
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Swiffer Cleaning Products
Swiffer is a brand of cleaning products manufactured and sold by Procter & Gamble. The brand was introduced into the market in 1999 and it used the razor-and-blades business model. This is where the consumer purchases the handle assembly at a low price, but then the consumer continues to purchase refills over the lifetime use…
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Innova Pet Food Products
Innova is a brand of pet products produced by Procter & Gamble. In a move that surprised most industry stakeholders, Procter & Gamble entered the pet food business with the acquisition of Natural Pet Products in 2010. Natural Pet Products is responsible for the manufacture of a number of product lines including Innova, Evo, Mother…
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Febreze Air Fresheners
Febreze is a household odor-removing product manufactured and sold by Procter and Gamble. The brand was first introduced to the market in 1993. The product has been in the United States market since June 1998. The company has since increased its product line to include fabric fresheners, air fresheners, plug-in oil diffusers, scented disks, and…