Gain is a brand of laundry detergent manufactured by Procter and Gamble. Gain was introduced to the market back in 1969 as a stain removing detergent. In 1981, the company was able to grow and expand its products with its first scent. The company has been able to develop fantastic products with their trademark scent. The company has been continually pushing for improved scent experience through their product upgrades, and their scent based extensions.
In 2011, Gain brought into the market the Forget-me-not Dryer Bar and Fireworks in-wash scent booster. This product is popular for maintaining the fresh scent in your laundry basket even without having to remember to include the products in your laundry routine. This sure helps make the laundry scent experience more enjoyable.
Gain has made over one billion dollars’ worth of sales over the years. It is the 8th largest brand in terms of sales under the P&G umbrella. The success of Gain has been attributed mostly to its high quality pleasant scent and its ethnic consumers. Procter and Gamble has been able to increase the scents in their product lines including the powder and liquid detergents. The brand also introduced new products such as dryer sheets; dryer bars, and in-wash scent boosters into the market. Gain also manufactures dish washing liquids with its authentic scents. The popularity of the Gain scent has become so high such that the company now offers the scent with some of the other products manufactured by P&G such as Febreze, Swiffer and Mr. Clean.
Gain continues to carry out research and development of new products and scents that will help maintain its big market share and satisfy their consumers.