Clover Leaf’s roots can be traced as far back as 1871. At the time, there was only one cannery that was operating in British Columbia and Clover Leaf owned this facility.
Since the year the company was established, Clover Leaf has undergone many improvements, especially in its technology. These improvements were implemented for the purpose of adapting to the changing world. At the same time, they continued giving consumers excellent quality seafood products. Some of the company’s products include tuna, oysters, clams, crab, sardines, salmon, mussels, shrimp and lobster.
Clover Leaf’s mantra is “Quality and Taste Every Time.” This mantra is the company’s way of showing its commitment of excellence to its customers. Despite the many and varied methods involved in cooking and canning Clover Leaf’s seafood products, the company never fails to put importance in quality. The company has strict measures when it comes to quality control.
Today, Clover Leaf has become one of Canada’s leaders in supplying shelf-stable seafood. The company, as of January 2010, had about 46% of the market share in the country. Because of this, it is important for the company to have a commitment to sustainability. The company, however, was already largely active in promoting sustainability of the environment. Clover Leaf was the first to start implementing a corporate plan that will lead the seafood industry in making sure that every company practices sustainability. Clover Leaf’s sustainability program includes resource conservation and waste reduction.
Clover Leaf’s headquarters are located in Ontario, in the area of Markham. Aside from its head offices, the company has sales offices in other areas, such as Calgary and Montreal. Clover Leaf’s Quality Assurance Laboratory is located in St. John. Clover Leaf is a subsidiary company that is wholly owned by Connors Brothers, LP. This parent company is also a leader in supplying shelf-stable seafood in North America and is the owner of worldwide popular brands like Bumble Bee, Beach Cliff and King Oscar. Clover Leaf and its parent company also own the popular seafood brand Brunswick®.
Headquarters: Ontario, Canada
Ownership Type: Private, a subsidiary of Connors Brothers LP
Employees: Information not available
Demography: Seafood product consumers
Brunswick®, Clover Leaf®